美国时间2016年9月16日，阿里巴巴集团(股票代码：BABA)在纽交所股价上涨0.18%，收盘价为104.64美元，市值约合2664.13亿美元。阿里巴巴就此登顶亚洲所有上市公司市值首位。十年布局，从核心电商，到支付与金融、大数据云计算、大文娱、智能物流网络，阿里在十年间“再造”了几个阿里巴巴。值得玩味的是，在亚洲市值最高公司这个宝座上，中国石油、中国工商银行、日本丰田、印度塔塔等传统巨头曾轮流坐庄，而阿里则第一次实现了互联网公司领跑亚洲的突破。

2、报告 | 马来西亚超过5成多屏使用者拥有两个设备

根据人工智慧公司Appier统计，亚洲各国中，超过一半地区都在朝着“多屏设备”的趋势发展。澳洲、台湾、菲律宾、韩国、新加坡、日本等国的多屏设备比例皆超过50%。其中，马来西亚拥有3个以上设备的多屏使用者在持续增加，高达47%，在东南亚市场中高于印尼(44%)、越南(43%)与印度( 42%)。若分别来看，在马来西亚超过5成(53%)多屏使用者拥有2个设备；35%多屏使用者拥有3个设备；12%多屏使用者拥有4个以上设备。其中，3个设备使用者的增长最令人关注。

3、VR | 揭示行业泡沫？工信部发布VR 白皮书

工业和信息化部下属的中国电子技术标准化研究院近日发布《2016年虚拟现实产业发展白皮书》，认为 VR 的确有其潜力所在，但目前的技术仍不足以支撑 VR 发展。技术难关主要概括为 4 点：硬件技术局限；软件可用性差；应用领域有限；效果不够理想。

4、事件 | 电商巨头瞄准VR购物 大规模商用仍需时日

阿里巴巴的“淘宝buy+”计划还未按时上线，京东就在中秋前夕宣布成立电商领域首个“VR/AR产业推进联盟”，组建VR实验室，发布APP“VR购物星系”。至此，无论是国内的阿里、京东，还是海外的亚马逊，电商巨头都纷纷瞄向了VR购物。有业内人士称，VR购物于电商企业而言，有提升转换率的益处，于消费者而言则有购物体验提升的优点，消费者在线上购物时，对商品的了解不再停留在仅能查看文字和平面图片信息的层面上，可以360度的、将商品内外全方位的观察了解，乃至试用。然而若要实现VR购物，其成本的提升却有可能高于GMV转换所增加的收益。

5、报告 | Data-DrivenMarketing Is Driving More Revenues

Marketers put more dollars behind theirdata-driven marketing efforts, and saw revenue gains, between Q1 and Q2 2016 inthe US. Looking ahead to Q3, the majority of marketers plan on continuedsuccess with data-driven marketing; 51.8% said they expect a boost in returns.Not far behind, another 41.8% said they foresee no change to revenue, whichleft a mere 6.5% who predict a slump.Overall, spending on marketing technology—key todata-driven efforts—continues to grow worldwide.

6、观点 | Data Possession– Not Just Ownership – Is Key To Improving Advertisers’ Results

The benefits of data possession in today’sworld of big data cannot be discounted. For years, advertisers have givenpermission to ad tech partners, such as demand-side platforms (DSPs) and datamanagement platforms (DMPs), to safely collect and use data on their behalf.Programmatic advertising’s healthy ad tech ecosystem has created incrediblydetailed and diverse data on every ad impression and user. Native advertisingand dynamic creative are delivering improved, personalized calls to action. Allof these new pieces of the advertising and marketing ecosystem are being drivenby data – and they will drive even better results for the advertiser if theyhave a more comprehensive data set.

7、报告 | Mobile DrivingProgrammatic’s Rapid Growth

According to the latest figures fromeMarketer.programmatically-traded ads will account for 70 per cent of all UKdigital display ad spending by the end of 2016, rising to more than 75 per centby the end of 2017. Almost three quarters of programmatic ad spend in the UK in2016 will go to mobile.This year, RTB and programmatic direct spending willreach parity, at £1.33bn each. By 2018, programmatic direct will have overtakenRTB to account for £2.03bn in programmatic ad spend, representing 52 per centof the programmatic total.

8、移动支付 | CashlessPayments Could Bring Extra $10 Trillion in Spending

The growth of cashless payments, and inparticular their increasing adoption via smartphones, could generate anadditional $10 trillion (£7.57 trillion) in consumer spending over the nextdecade.This growth in potential digital consumers, together with the increasein smartphone penetration and new digital payment systems, will enable 2bn‘unbanked’ consumers to access the connected economy and basic financialservices for the first time.

9、观点 | The First-PartyData Lake

This first-party anonymous database allowspublishers and brands to aggregate, intermingle and analyze all the data theyown so they can monetize the significant value of this crucial asset.Using afirst-party data lake approach, a publisher can work with a brand or agency tosegment, target and attribute an audience across media, regardless of how manyintermediaries they work through. For instance, a sports publisher could sell acustom fan audience to an auto brand across screens and channels, enabling theauto brand to frequency cap and understand the effective CPM.

10、应用 | Pandora ChangesIts Tune: Music Platform Makes Some Major Changes

Pandora is definitely facing the music. Theinnovative and creative music platform has decided it will give its advertisingclients new options — like letting brands sponsor playbacks and skips, as wellas allowing offline listening by dedicated subscribers. The changes affect bothPandora’s subscription-based and ad-supported platforms.

11、趋势 | Nearly 85percent of smartphone app time concentrated in top five apps

Over the past two years, digital media timehas grown significantly but most of that has been driven by mobile and apps inparticular. The world of apps, however, is much smaller and more concentratedthan the PC internet.Just under 60 percent of total digital media time is nowspent in apps (58 percent). The mobile web has a much larger audience and isgrowing faster than apps, but engagement is superficial, according tocomScore’s 2016 Mobile App Report. In addition, the desktop’s share of digitaltime is now down to 33 percent.