As a Senior Global Performance and Programmatic Specialist, you will be a part of a cross-channel team working closely with Sales, Product Management, Product Marketing, Global Ads Performance, and Ad Operations to grow Twitter’s performance advertising solutions.
In this role you are both a product expert and a top seller. You will be responsible for championing product adoption and revenue growth for performance advertising, with a particular emphasis on mobile app promotion. You will play a key role in shaping Twitter’s performance ads business overall. You will partner with key stakeholders across the business to drive growth initiatives, escalate advertiser feedback, help to lead new Alpha/Beta product launches in market, report on industry trends, identify areas of product differentiation, attend strategic sales meetings and educate the sales team on product positioning in your market.
Responsibilities
1. Collaborate with the Sales teams to understand client goals & objectives, recommend best practices, identify accounts for new revenue growth, sell strategically, craft solutions and position the sales team for success.
2. Deliver value to Twitter Sales teams via strong analytical abilities, communication skills and subject matter expertise of performance marketing.
3. Partner closely with Product (incl Ops & Marketing) teams to lead alpha/beta product launches, communicate client feedback, align on product positioning, and sales education.
4. Partner with wider stakeholders including Business Marketing and Sales to drive local growth projects & deliver against quarterly goals.
5. Research and report on larger product trends via advertiser feedback, internal Twitter dashboards and industry news.
6. Resolve moderate to complex campaign issues in scope in a timely and productive manner, and proactively identify and implement process improvements.
7. Executes and refines Twitter’s go-to-market strategy, including international rollout, for performance advertising products and programmatic buying of inventory
8. Works with sellers to drive discussions with advertisers to understand their objectives, recommend best practices, craft solutions, and develop innovative and effective campaigns
9. Provides strategic support during all phases of the sales cycle (pre-sale, onboarding and renewal)
10. Translates competitive landscape and market feedback into actionable product input; supports key product adjacencies such as advanced measurement and analytics features
Minimum Qualifications
1. BA/BSc degree (In lieu of degree, 4 years relevant experience)
2. 5-10 years of related experience in the digital or media industry with at least 2+ years dedicated to mobile performance marketing
3. Motivated team player who consistently strives to exceed goals and push revenue expectations
4. Strong drive to beat targets, relentlessly positive attitude and incredible work ethic.
5. Ability to think creatively and critically and thrive in a fast-paced, dynamic, and often ambiguous work environment
6. Strong quantitative background in finding trends and opportunities within data
7. Excellent communication and presentation skills, attention to detail, and a bias for proactively resolving issues
8. Aptitude, creativity and and a preference for working in small, collaborative teams
9. Ability to thrive in a fast-paced, ever-changing environment
10. Willingness to travel
11. Preference for candidates fluent in both English and Mandarin (this is mandatory)
新加坡
Twitter
公司行业：互联网
发展阶段：已上市
公司规模：10000人以上
公司地址：新加坡
联系方式：https://careers.twitter.com/content/careers-twitter/en/jobs-search.html?q=&team=careers-twitter%3Ateam%2Fsales-partnerships&location=careers-twitter%3Alocation%2Fsingapore
