1、White Ops：2018-2019年网络广告流量欺诈报告

White Ops和美国国家广告商协会（ANA）发布了“2018-2019网络广告流量欺诈报告”。今年，预计全球机器人流量欺诈造成的经济损失总额将达到58亿美元。

货币损失虽然很大，但比2017年的研究结果（65亿美元）有所改善。考虑到2017年至2019年间网络广告支出增长了25.4%，两年内广告流量欺诈损失11%的降幅尤其值得注意。

虽然欺诈企图占全年所有广告展现量的20%-35%，但通过欺诈获得收入的数量现在要少得多。如果不采取措施，每年的欺诈损失估计将增加到140亿美元。

报告显示，按类别分列，8%的展示广告展现量是欺诈性的（2017年是9%），14%的视频广告流量是机器人产生的，低于2017年的22%。

2、小红书：2019年以来，科技数码内容整体增长11.4倍

据小红书方面介绍，科技数码是小红书平台内容社区中的增长最快的内容品类之一，进入2019年以来，小红书上科技数码内容整体增长11.4倍。仅手机这一个品类，相关笔记的曝光频率为每个月40亿次，相当于每位用户每个月都至少浏览1.6次跟手机相关的内容。此外，小米集团创始人兼CEO雷军近日也在小红书上开设了个人账号。

3、首家“万达百货”完成“苏宁易购PLAZA”店招更换

7月2日，苏宁易购PLAZA建邺店完成店招、门头、导示等系列VI的更换，成为了全国首家更换完成的万达百货。这也意味着，苏宁对全国37家万达百货门店的店装改造正式开始。苏宁与万达百货原有团队正对首家模型店的场景板块结构进行调整设计，期间对37家门店的改造会以静态的品牌调整为主。同时，37家门店正逐步接入苏宁小店、苏宁易购云店、苏鲜生精品超市等自营业态。

4、京东物流CEO王振辉：一二线城市饱和，低线城市成为新购物战场

京东物流集团CEO王振辉在2019腾讯夏季达沃斯主题夜话上表示，“消费升级和消费下沉是当下中国消费市场呈现出的两大特点，物流在这其中起到关键性作用，是推进中国消费增长的基础力量。在物流基础设施持续完善、技术创新升级的背景下，中国消费市场的巨大潜力正得到不断释放，尤其是在低线级市场，消费增速已远超一二线。”

5、张朝阳：搜狐现在处于触底反弹的状态，要come back

搜狐董事局主席兼CEO张朝阳在媒体见面会上表示，搜狐正处于触底反弹的状态，要come back。张朝阳说，搜狐资产规模还是比较大的，但现在最需要的是有效的货币化，需要盈利，这样市值才会上去，而好消息是搜狐的亏损在逐渐的缩减。未来，搜狐不仅需要更好的商业模式，还需要具有战斗力的团队，加强管理。

6、百度高级副总裁沈抖：“超级分辨率”使实时分辨率提升2倍

在“Baidu Create 2019”百度AI开发者大会上，百度公司高级副总裁沈抖介绍了百度“超级分辨率”功能，这是一种通过深度学习来提升体片和视频分辨率的计算机视觉技术。在视频的场景下，“超级分辨率”可以使实时分辨率提升2到4倍，帮助开发者节省50%到70%的流量。此外，百度App新上线了“动态多目标识别”功能。

7、支付宝承诺：未来3年为小商家至少省500亿

支付宝今日宣布，未来三年，将向小商家推出免费的数字化运营工具，免费的数字收单工具等一揽子扶持计划，未来3年至少为他们节省500亿。支付宝总裁倪行军表示，“未来三年，我们要推动全国小商家数字化经营，不让一个路边摊在数字经济时代掉队。”

8、瑞幸最大外部机构投资者大钲资本完成首支美元基金募集，总额超20亿美元

瑞幸咖啡最大外部机构投资者大钲资本宣布完成首支美元基金(Centurium Capital Partners 2018 L.P.，大钲资本美元一期基金) 资本募资，募资总额超过20亿美元。这也是本周既华平投资、君联资本之后，第三家宣布完成募资的基金。

9、支付宝垃圾分类小程序三天新增用户数突破一百万

支付宝今日披露，截止7月3日中午12时，支付宝平台上的垃圾分类小程序累计新增用户数已突破百万，用户分布也从上海逐步扩散至浙江、广东、北京、天津等多个区域。

10、百度App总经理平晓黎：智能小程序月活已达2.5亿

在2019年百度AI开发者大会上，百度App总经理平晓黎披露了百度智能小程序的最新数据，根据介绍，目前百度智能小程序月活已达2.5亿，平晓黎介绍，一个多月前，这一数字还是2亿。另外据平晓黎介绍，从今年四月开始，智能小程序接入了搜索的流量，整体流量提升了75%。

11、阿里副总裁李少华：阿里经济体正在“合围”下沉市场

36氪获悉，阿里集团副总裁、乡村事业部总经理李少华近日透露，天猫、淘宝、聚划算、菜鸟、阿里云、蚂蚁、钉钉等这些阿里经济体业务，已经一定程度上参与到整个集团的涉农业务，在下沉市场展开了跨BU、跨端、跨团队的“大会战”。李少华称，“在下沉市场，我们有两项优势：技术优势和心态优势。技术上，大数据沉淀可以帮助县域产业升级，从而通过数字化引擎推动乡村振兴。心态上，我们做农业没有盈利压力。”

12、为了宣传无线耳机，华为推出首支一镜到底的歌舞片

13、天猫国潮新玩法，T台走秀演绎华服之美

近日，在杭州西子湖畔的中国丝绸博物馆，天猫以传统中国服饰“华服”为主题召开了一场别开生面的“国风大赏”，展现国潮力量。作为天猫第一个真正意义上的弘扬华服文化的国风走秀盛典，这次国风大赏为观众奉上了50个品牌200套秀款Look，堪称一场华服大秀的视觉饕餮盛宴。

14、消费者分类能否帮助营销人员在没有cookie的情况下定向受众吗

“The Sell Sider” is a column written by the sell side of the digital media community.

Today’s column is written by Manny Puentes, founder and CEO at Rebel AI.

The death of the cookie has been predicted since at least 2013, but the third-party cookie has lingered so long because the advertising industry still depends on it – more than most will admit.

Everyone praises the first-party cookie, but advertising buying platforms continue to use third-party cookies to sync with first-party data. The third-party cookie is key to retargeting, cross-site frequency capping and customer data collection and profile creation, for starters.

15、WPP将不再同埃森哲合作媒介审计业务的公司分享媒介数据

A spat between WPP and Accenture is turning ugly. The agency group is refusing to share its media data with Accenture for a media audit, saying Accenture could use that intel to undercut WPP’s prices on pitches for lucrative ad budgets, according to advertising sources.

The holding group will stop participating in any media pitches supervised by Accenture starting in 2020, according to an email seen by Digiday. An ad executive, who works closely with WPP’s GroupM buying arm, said WPP had already threatened to withhold cost and qualitative data on its media investments from some global pitches overseen by Accenture’s auditors.

16、阳狮于美国时间本周二完成收购Epsilon

t’s official: Publicis Groupe has finalized its acquisition of Epsilon for $3.9 billion. On Tuesday, the holding company laid out its integration plan for Epsilon, which will absorb the Publicis PeopleCloud and become the group’s central data platform. Epsilon’s creative agency business will be merged into Publicis Communications, while the CJ Affiliate network will be rolled into Publicis Media. Global clients will still be able to access Epsilon through Publicis’ “Power of One” model, which creates cross-agency teams that ladder up to a global client leader.

17、Facebook重新启用“人群定位”功能中的“触达范围估算”算法

After more than a year on ice, Facebook is bringing back reach estimates in Custom Audiences.

Facebook suspended the metric, which advertisers would use to preview reach estimates for lists uploaded to Custom Audiences, in March 2018 when academic researchers from Northeastern University discovered a vulnerability.

18、Google采用首价竞拍对品牌、代理机构有什么影响？

Google announced in March that it will finally migrate Google Ad Manager – formerly AdX – to a first-price auction model. Ad Manager was one of the final holdouts still using the second-price model, and this move, for better or worse, will bring consistency to the marketplace.

Under the traditional second-price model, Ad Manager was increasingly at odds with the marketplace, creating a significant hurdle for optimization of bid strategies by advertisers. However, for some advertisers, the cons of this system may outweigh the pros.

19、Bain Capital欲收购WPP旗下数据公司kantar大量股权

Speaking of changes at WPP: Bain Capital is in exclusive talks to buy a majority stake in WPP’s Kantar that would value the market research firm at $3.8 billion. The private equity giant is entering final negotiations with WPP after submitting the strongest offer in the bidding process, which included Apollo Global Management, Vista Equity and Platinum Equity, Bloomberg reports. WPP has been shopping Kantar and other assets for months as it trims its sprawling agency businesses. CEO Mark Read has led the reorganization since he took over last September.

20、Podimo 融资600万欧元欲成为欧洲播客领域的Netflix

Podimo, a Copenhagen-based startup building what it hopes will become Europe’s “Netflix for podcasts,” has raised €6 million in seed funding prior to launch. The round is co-led by Germany’s E.ventures and Denmark’s Heartcore, reflecting the young company’s two planned country launches later this year.

21、百度和英特尔在深度学习领域达成合作关系

At Baidu’s Create conference for AI developers in Beijing today, the company and Intel announced a new partnership to work together on Intel’s new Nervana Neural Network Processor for training. As its name very clearly states, this forthcoming chip (NNP-T for short) is a processor built specifically for the task of training neural networks for the purposes of performing deep learning at scale.

22、KKR以超10亿美元收购加拿大软件Corel

Only six months after snapping up virtualization specialist Parallels, Canadian software company Corel is itself getting acquired. TechCrunch has learned and confirmed with multiple sources that private equity giant KKR has closed a deal to buy the company from Vector Capital, which has owned some or all of Corel since 2003.

23、沃尔玛、Target、Best Buy上书美国联邦贸易委员会请求对Google、亚马逊展开反垄断调查

A leading U.S. retail group, whose members include Walmart, Target, Best Buy and others, has penned a letter to the Federal Trade Commission that details its concerns over big tech companies’ dominance. The letter specifically calls out Amazon and Google for their control over the majority of internet product searches, how price and product information reaches consumers and other concerns.