1、Facebook搜索政治广告档案在全球生效

Facebook  has announced it’s rolled out a basic layer of political ads transparency globally, more than a year after launching the publicly searchable ads archive in the US.

It is also expanding what it dubs “proactive enforcement” on political ads to countries where elections or regulations are approaching — starting with Ukraine, Singapore, Canada and Argentina.Facebook’s searchable political ads archive is now global

2、阳狮首席创意官Nick Law离职，将入职苹果

Nick Law, named chief creative officer of Publicis Groupe and president of Publicis Communications less than 18 months ago is leaving the holding company, according to people familiar with the matter. He is reportedly leaving the French network for an as-yet undefined role at Apple, these sources say.

3、Facebook、Amazon、Netflix和 Google，谁的广告预算在增加？

For the first time, all four FANG companies—Facebook, Amazon, Netflix and Google parent Alphabet—rank among the top 100 spenders in Ad Age Leading National Advertisers 2019.

FANG—Wall Street lingo for these internet stocks—is helping drive ad spending growth as the companies ratchet up advertising to build brands and protect their reputations.

https://adage.com/article/datacenter/whose-ad-spending-big-fang-theory/2179246

4、Magna北美主席David Cohen将于下周离职

David Cohen, the North America president of IPG Mediabrands’ intelligence and forecasting unit Magna, is set to depart next week, according to internal memos obtained by Ad Age. Philippe Krakowsky, Interpublic’s chief strategy and talent officer and chairman and CEO of IPG Mediabrands, said in an email to staff that Cohen is leaving to “pursue new opportunities.”

5、Google为移动端搜索广告测试轮播广告形式

Google is testing a carousel format for text-based search ads on mobile, as the tech giant considers adding more inventory on tiny screens without disrupting user experiences. 

Presently Google allows a maximum of four ads displayed vertically on mobile search results, and marketers only pay when someone clicks. The carousel format would allow Google to present many more ads that would appear in a left-to-right scrollable fashion.

6、Comscore宣布融资2000万美元

Comscore announced that it has raised $20 million from CVI Investments, a venture capital fund, with an option to raise an additional $30 million within a year depending how this investment performs. “This transaction strengthens our balance sheet and positions us to pursue our refocused growth strategy while providing the flexibility to better apply resources to meet our business objectives。

7、博客数字体验平台WP Engine宣布收购竞争对手Flywheel

Financial terms of the agreement have not been shared, but according to the release, the deal is the biggest to-date in the WordPress space. Flywheel currently serves more than 28,000 global customers, and once the acquisition is complete, WP Engine will serve over 120,000 brands and agencies. WP Engine CEO and chairperson Heather Brunner declined to share WP Engine’s valuation but pointed to the forecasted combination of WP Engine and Flywheel annual recurring revenue reaching $200 million by 2020

8、英国立法者表示实时竞价违反了GDPR

A recent report (.pdf) from the UK Information Commissioner’s Office (ICO) addresses the question of whether real-time bidding (RTB) is compatible with Europe’s General Data Protection Regulation (GDPR). As currently constituted and operated, the regulator’s answer seems to be “no.”

9、3Box融资250万美元，推出去中心化的身份云存储技术，旨在从围墙花园手中夺回用户数据

Few debates in technology have been as intense over the past few years as the debate over privacy. As companies like Facebook and Google have swelled with all the minutia of our daily lives — our likes, our searches, our calendar invites — there is increasing awareness of the risks to our privacy as these large data guzzlers suck up our digital selves.

10、2019年Addressable TV市场广告营收将达到20亿美元

eMarketer senior forecasting director Monica Peart shares our revised ad spend for addressable TV in the US and why connected TV may be grabbing a larger share of dollars. Watch now.

For more on digital ad spending, subscribe to the eMarketer Daily Newsletter. And to get more insights like this, tune in to the “eMarketer Daily Forecast.”

11、Connected TV广告库存数量在增长

Connected TV inventory is growing like weeds. We expect that more than half of the US population (57.2%) will watch connected TV in 2019, up from 51.7% in 2017, and because the time they spend watching will increase too, the amount of connected TV inventory available to advertisers will proliferate.