1、2019年京东618商家大会举行，将推618合作伙伴计划

4月14日至4月19日，2019年京东零售集团618商家大会在广州、北京、上海、武汉四地分别举行。今年京东618将提供秒杀日、超级品牌日、神券日等项目，并结合好物榜、京东闪购等频道推出红包雨等创新互动玩法。此外，京东金融将联合京东商城推出618合作伙伴计划——全民免单，直接补贴价值10亿的现金及商券用于618期间的京东用户。

2、QQ看点上线独立视频App“看点视频”

近日，腾讯QQ看点上架了一款独立视频信息流产品“看点视频”，专注在时长1-3分钟的PGC横版短视频，目前在这一领域有西瓜视频和好看视频等产品。看点视频由QQ看点团队孵化，隶属于腾讯平台与内容事业群（PCG）。在短视频的分发上，看点视频采用“看点”订阅的产品模式，通过聚合用户的兴趣点创建各种各样的看点供用户订阅。

3、Snap第一季度净亏损3.10亿美元，同比收窄20%

 “阅后即焚”应用Snapchat的母公司Snap周二发布了2019年第一季度财报。财报显示，Snap第一季度营收为3.20亿美元，同比增长39%；净亏损为3.10亿美元，同比收窄20%。Snap第一季度业绩好于华尔街分析师此前预期，推动其盘后股价上涨逾5%。

4、超强IP哈利波特联合Vans，将推出新款合作潮鞋

如果你是一位喜欢穿Vans鞋的哈利波特迷的话，那么这条信息你一定不要错过。因为Vans很快就要推出哈利波特联名款产品啦。

如果你是一位喜欢穿Vans鞋的哈利波特迷的话，那么这条信息你一定不要错过。因为Vans很快就要推出哈利波特联名款产品啦。

日前，Vans公司在Twitter发布消息称“神奇的事情很快就会发生”。另外它还在推文中附上了一个网页链接，当点击之后可以看到格兰芬多、拉文克劳、赖斯特林、赫奇帕奇四所霍格沃茨魔法学院的代表画面。

5、被埃森哲互动收购后，Droga5迎来了第一单生意

经历了一番激烈的比稿之后，Droga5宣布赢得了一加手机（OnePlus）的全球创意业务，这也是其被埃森哲互动收购后赢得的首个客户。

本月早些时候有消息称，此前好莱坞经纪公司William Morris Endeavor（即现在的Endeavor）持有的Droga5 49%的股份现已被埃森哲互动收回。

这次收购使得Droga5成为了埃森哲互动营销与客户体验部门的重要组成部分。赢得了一加手机的全球创意业务意味着Droga5已经为埃森哲互动带来了回报。

6、Gucci2019早秋广告大片，梦回西元前

近期，Gucci发布了一支2019早秋广告大片——《狂欢西元前》，回到修建于公元前7世纪的赫拉神庙，上演一场不羁的时尚盛宴。

这座古代神庙位于意大利的西西里塞利农特遗址公园，当时的塞利农特，被视作非主流文化朝圣地，原为公元前7世纪下半叶兴起于西西里岛西南角的古希腊城邦，其卫城中建有九座神庙，墙外东边山丘上另有三座神庙，包括此次取景的赫拉神庙。

7、谷歌居然在复联4预告片植入广告？

复联4马上就要上映了，谷歌又来蹭热点了。如果你遇到电影里超级英雄们拯救地球的情况，你会怎么办呢？影片中展示了Google Pixel 3手机便捷的语音功能：

8、雅虎旗下Verizon媒介集团2019年Q1营收下降7.2%达到18亿美元

Verizon Media Group, the company formerly known as Oath, is shrinking as the telco shifts its focus and most of its resources to 5G. The media group, which is made up of Verizon’s acquisition and merger of AOL and Yahoo, saw revenues decline 7.2% in Q1 to $1.8 billion. 

9、OTT在瓜分传统电视广告市场方面有哪六个优势？

The way people are watching TV has changed with over-the-top viewing that bypasses traditional cable, but advertising has not quite caught up. Brands are still stuck in a 15- and 30-second commercial mindset.

Companies like CBS, Viacom and Hulu are hoping to fix that, however, enticing advertisers to update their strategies in the age of on-demand video and streaming TV.

10、2019年Q1，Snap用户数量增长超出预期

Snap Inc. is giving investors another reason to be optimistic for a revival of the social-media company. The shares surged.

The parent of photo-messaging app Snapchat said sales rose 39 percent from the previous year, to $320 million for the three months ended March 31. Analysts had projected revenue of $307.4 million. The Santa Monica, California-based company also saw more users flock to the platform from the previous quarter, the first increase in that metric in four quarters. Snap reported 190 million people used the app daily, compared with 186 million in the fourth quarter. There were 191 million daily active users in the same period last year.

11、Hulu D2C广告业务同比增长85%，凭借流媒体服务和大型广告网络赢得零售商青睐

Everybody wants a piece of the direct-to-consumer advertising pie—but some streaming TV players might be better positioned to get it, according to Peter Naylor, senior VP and head of advertising sales at Hulu. The Los Angeles-based subscription service has seen the d-to-c segment of its business increase 85 percent year-over-year, Naylor said Tuesday, speaking at Ad Age’s OTT-focused Next conference.

12、Snapchat营收同比增长的39%由千禧一代和Y时代贡献

Snapchat has been able to stabilize users for two consecutive quarters now, increasing DAUs by 2% to 190 million in the first quarter of 2019. As of March, Snapchat claims to reach 90% of all 13 to 24-year-olds in the U.S. and 75% of 13 to 34-year-olds.Snap Inc. reported $320 million in revenue for the first quarter of 2019, a 39% year-over-year increase.

13、Spotify通过甲骨文数据云集成（Oracle Data Cloud integration）来为汽车广告主提供更精准的洞察和定向功能

Spotify has announced a new integration with Oracle Data Cloud, aimed at helping auto brands connect with listeners through its proprietary audience data.

Advertisers on the platform can build “audiences of potential car buyers across every vehicle segment and stage of the car buying cycle” using audience segments such as Polk Audiences and streaming intelligent signals like playlist names and location data from Spotify, the company said.

14、WarnerMedia退出两年前同Viacom、Fox创立的OpenAP受众定向平台

WarnerMedia, which two years ago created the OpenAP audience targeting platform alongside Viacom and Fox, said today it is pulling out of the consortium.

“As our company has transformed, our advanced advertising strategy has evolved,” said a WarnerMedia ad sales spokesperson. “As a result, we are withdrawing from OpenAP. We appreciate what OpenAP has supported to this point in widening the adoption of audience-based buying on television.”

15、Hasbro和Ogilvy推出性别平等广告——为什么男孩喜欢玩洋娃娃？

We may not have realized it at the time, but the toys we used to play with often doubled as tools of gendered socialization.

It’s actually a little funny when you take a moment to think about it: We—children and adults alike—have long allowed heaps of plastic, bolts and rubber to dictate how we’re “supposed” to exercise our imaginations, limiting boys to liking race cars and robots while dolls were left to the girls as maternal training.

16、AI如何帮助丝芙兰通过高度相关广告将ROI提升了725%

Turning data into insights that let you get relevant ads in front of consumers requires the power of artificial intelligence (AI). When beauty leader Sephora used the technology to serve up product suggestions based on purchase history, it was able to reach 1.7 million unique users with hyper-relevant ads that led to an ROI of 725 percent.

For many organization, AI, ads and shopper data can come together to build an experience with impact that drives conversions. A new ebook from Criteo, “The Ultimate Guide to AI-Powered Ads,” provides insights on how to unleash your data with AI to create this kind of hyper-relevancy that can pick up on context and deliver your ad at the proverbial right time/right place.