1、天与空创立北京分公司，张锋荣、任勇、宋玥出任创始合伙人

独立创意热店天与空今天宣布，成立北京分公司，张锋荣、任勇、宋玥作为创始合伙人正式加盟，全面负责北京天与空的日常运营和创意管理工作。作为国内最具影响力的独立创意机构之一，天与空在经济低迷的大环境下逆市布局，证明了对于以优质创意为核心驱动的公司，春天刚刚开始。

2、汉堡王把麦当劳的广告牌烧了？

汉堡王和麦当劳可谓是一对“相爱相杀”的固定cp，隔段时间就能看到它俩的广告“互掐”。最近，巴西汉堡王又推出了新玩法，直接“烧”了竞争对手的广告！

汉堡王在其手机 App 中添加了 AR 功能，用户打开相机可以自动识别带有像金拱门这样LOGO的广告牌，然后就会产生火焰状的燃烧特效烧掉它们，用户参与活动之后能够得到一张免费的皇堡优惠券。

3、知情人士：确认吉利正在考虑收购戴姆勒旗下Smart品牌50%股份

有接近吉利的知情人士确认，吉利汽车正在考虑收购梅赛德斯·奔驰母公司戴姆勒集团旗下小型车品牌Smart50%股份，消息或将在近期公布。

4、微信公号直播工具大范围开放内测资格

微信公号直播工具（腾讯直播）现已大范围开放内测资格，基本门槛是公号的平均阅读量过万。腾讯直播由App和小程序两部分组成，App为开播端，小程序为观看端；内容运营者可通过App创建直播，生成带有小程序码的海报推送给粉丝；粉丝可扫码进行预约，开播后在小程序内观看；目前此版本仅支持iOS系统手机开播，观看端无限制；支持语音、视频直播，粉丝弹幕互动。

5、The Body Shop母公司Natura拟收购雅芳

雅芳相关负责人证实，该公司与The Body Shop母公司Natura＆Co就收购交易进行了初步讨论。关于潜在交易，雅芳目前不打算进一步发表评论。同时雅芳提到，公司管理团队仍然专注于向投资者阐述扭转战略，以推动股东的长期价值。

6、Netflix拟在印度推低价订阅服务，价格为每月3.63美元

Netflix表示，公司正在印度尝试针对移动设备推出每月250卢比（约合3.63美元）的订阅计划，进而在智能手机需求激增之际，增加自身市场份额。在印度，提供视频流媒体、音乐以及物流配送的亚马逊Prime服务，每年订阅价格为999卢比；当地另一位竞争对手Hotstar在提供免费服务之外，也提供每年365卢比的付费方案选择。

7、Facebook被比利时法院禁止收集网民数据，今日对簿公堂

3月27日消息，据彭博社报道，Facebook周三将对比利时法院的一项裁决进行辩护。这项裁决将迫使Facebook停止跟踪当地用户的网络浏览习惯，包括那些没有注册Facebook的数百万用户的上网习惯。

早在2015年，比利时隐私委员会CCP就针对Facebook对非用户的追踪行为将其告上法院。据CCP称，Facebook利用一种特殊的Cookie跟踪访问过其页面的网民，即使他们未曾登录或注册Facebook账号。而且，这种Cookie可以在用户的设备上保存2年之久。

去年2月，比利时布鲁塞尔法院一审判定Facebook违反比利时隐私法，要求Facebook停止非法收集和保存用户数据，否则将被处以每天25万欧元，累积总额最高可达一亿欧元的罚款。随后，Facebook对此提起上诉。本周三，双方在上诉法院对簿公堂。

8、微信回应“根据聊天精准推送广告”：没监控聊天记录

3月27日消息，日前，有媒体测试称，用微信进行文字聊天后，微信“精选”推荐的公号文章中的广告内容与聊天内容密切相关，疑似被精确推送广告。

微信方面回应称，并未检测用户聊天记录，但用户的点击行为可能会影响相关资讯的呈现。微信团队称，正如一直以来承诺的，微信不会监测用户的聊天记录，这属于用户的个人隐私，更不会通过监测用户聊天记录来推送广告。

微信团队表示，腾讯广告通常投放的人群非常广，投放的基本逻辑是基于用户群体属性，广告主可选择他们设定的目标人群。因此很容易出现用户收到的广告“恰好”和自己的聊天内容、浏览内容相似的巧合情况。

9、FTC对谷歌、Verizon等互联网提供商展开隐私条例调查

3月27日消息，美国联邦贸易委员会（FTC）今天宣布将检查宽带供应商的隐私条例，向谷歌、AT&T、Verizon、T-Mobile、康卡斯特等公司发布命令，要求谷歌、AT&T和康卡斯特向其发送隐私政策信息。

FTC要求这些公司提供收集何种数据的信息、收集数据的原因、是否共享与第三方以及是否允许消费者进行更改或删除其个人信息的程序。这些公司有45天的时间来向FTC报告这些情况。

10、广告主可通过Adobe使用第一方数据定向流媒体平台公司Roku消费者

Adobe customers can now target Roku viewers with over-the-top programmatic ads using their own first-party data, allowing the companies to reduce redundancies in ads.

This is the first time Roku has opened up its own first-party data to be matched with brands through programmatic ad buys, the companies said Tuesday at the Adobe Summit in Las Vegas. The deal is currently exclusive to Adobe, though Roku declined to comment whether it will partner with other companies in the near future.

11、4A公司华盛顿决策会议：数字化转型的4A公司由于传统结构导致其提供给客户的价值降低

Big agencies’ inability to quickly change their legacy structures has eroded their value to clients.“We are too passive,” said Nick Brien, CEO of Dentsu Aegis Network in North America, on stage at the 4A’s Decisions 2020 conference in Washington, DC on Monday. “We are slow to change. We’re too incremental. We have legacy structures with legacy mentalities, behaviors, relationships and P&Ls.”

So brands see media agencies as purveyors of cheap media rather than strategic partners. And agencies still compete on price, perpetuating a race to the bottom that puts pressure on margins and commoditizes their services.

12、21位CMO倡议品牌通过技术来吸引消费者

These days, marketers are seeking to recruit brand converts through entertaining, shareable and highly interactive experiences delivered via social, mobile, AR and VR. Ask any of the tech-savvy CMOs profiled below, and they’ll agree: To consistently win at the highest level, they must leverage media dollars to extend their sales propositions and product pitches in exciting, relevant and experiential ways. From Bacardi’s program that let folks DJ from their Instagram feeds to Royal Caribbean’s virtual tour of an island in the Bahamas and National Geographic’s astronaut-helmet view from Earth’s orbit, immersive fare helps brands gain and retain not just casual customers, but loyal advocates who willingly spread the word.

13、麦当劳为什么要收购Dynamic Yield？

McDonald’s is buying an Israeli startup called Dynamic Yield that provides personalization software to brands and publishers – but this acquisition is about a lot more than tailoring menus based on the weather or serving up customized content.

The deal, announced late Monday, is the first major acquisition McDonald’s has made in around 20 years, and it wasn’t off the dollar menu. The company is reportedly plunking down around $300 million for Dynamic Yield, which will continue to serve existing clients and operate as a standalone company under McD’s.

14、Instagram Story广告ROI击败Snapchat、Facebook

With over 500 million users, the number of people using stories features on Facebook and Instagram long ago eclipsed the 188 million people using Snapchat every month. Now, Stories ads on Facebook and Instagram are outperforming Snapchat Story ads too, advertisers say.

Digiday polled 211 media buyers this March and asked them to rate their return on investment from Stories ads on Instagram, Facebook and Snapchat. Respondents’ answers were weighed on a scale of one to five, where five delivered the highest ROI for advertisers and one delivered the lowest. Instagram Stories came out as the top performing Stories ad with a weighted average score of 3.34. Facebook’s Stories ads, though much newer than Snapchat’s, had an average score of 2.75, just above Snapchat Story ads’ score of 2.64.