1、微视 4 月达人补贴已于 6 月 2 日完成，将严打机构虚假招募

据企鹅号称，4 月试运营规则计算出的达人补贴，已于 6 月 2 日在机构系统后台展示并可提现。而近期公布的 6 月新规与上述结算没有任何关系。“达人计划”产生补贴由合作机构发放给达人，对于补贴存疑的情况其将妥善解决到底。同时，企鹅号将严打利用腾讯或旗下产品名义进行的虚假宣传招募。

2、联合利华自建消费者数据库

全球第二大广告主、快消品巨头联合利华的 CMO Keith Weed 最近表示，公司计划投资一个价值 10 亿美元的“一对一消费者关系”，建立自己的数据，而不再依赖“缓慢”的广告代理公司来获得数据能力。

在 6 月 7 日举行的 IAB（美国互动广告局）高峰论坛上，Weed 宣布了这个消息，并简单介绍了联合利华正在建立的 26 个遍布全球的“用户数据中心”（People Data Centre）。这些数据中心的员工负责把传统的市场研究和社交聆听、CRM（客户关系管理）等方法结合，帮助推动联合利华旗下那些品牌——多芬、立顿、清扬、奥妙等等的大众传播方式转变为更加个性化、数据推动的传播。

3、蚂蚁金服融了140亿美元 用于支付宝的全球化拓展

上周五，蚂蚁金服对外宣布新一轮融资，融资总金额140亿美元。蚂蚁金服方面表示，本轮融资将主要用于支付宝的全球化拓展，自主科研投入和全球顶尖人才的招募。

自2015年起，支付宝响应“一带一路”的倡议，通过向当地合作伙伴输出技术经验，助力9个本地手机钱包的诞生或发展，包括印度、韩国、巴基斯坦、孟加拉国、泰国、菲律宾、印度尼西亚、马来西亚、中国香港在内的国家和地区用户，正在逐步享受到移动支付安全而高效的服务。

4、中国品牌抢夺“世界杯”

当世界级品牌商纷纷避而远之，2018世界杯的赞助商名单里却罕见的出现了7家中国企业的名字，分别是：万达、海信、英利、蒙牛、vivo、雅迪电动车以及指点艺境VR科技公司。

其中万达位列国际足联的一级赞助商里，享有国际足联旗下所有赛事的全部广告权与营销权，为了拿到国际足联全球合作伙伴权益，万达在 2016 年支付了 1.5 亿美元，在此后的四届世界杯（2018、2022、2026、2030），万达将成为国际足联的一级赞助商。

海信、英利、蒙牛、vivo则位于二级赞助商，占据了这一级别赞助商数量的60%。在4年之前的巴西世界杯的场边广告板上，只有英利能源这一家来自中国的赞助商。

5、小米国际化：进入74个国家 Q1海外营收占比增至36%

6月11日凌晨消息，继5月3日早间提交赴港IPO招股书之后，小米今日凌晨向证监会提交了CDR上市招股书。

CDR招股书显示，2015年、2016年、2017年和2018年第一季度，小米海外市场的销售额分别为40.56亿元、91.54亿元、320.81亿元和124.7亿元，占公司总收入的比重分别为6.07%、13.38%、27.99%和36.24%。

小米在CDR招股书中称，公司来自境外收入比例持续提高，主要系公司2014年开始推进国际化战略，陆续在印度、东南亚、东欧等新兴市场布局，尤其是印度市场取得了开拓性成功，2017年小米手机成为印度市场智能手机出货量份额最高的智能手机品牌。目前，小米手机进入了74个国家和地区，其中在15个国家和地区进入了市场前5名。

6、ofo押金余额仅剩35亿元 挪用押金或超百亿？

 6月11日早间消息，《财新周刊》近日报道称，ofo目前欠款15亿元，押金余额仅剩35亿元左右。新浪科技根据ofo官方资料计算得知，若按照ofo官方宣称的2亿用户、每位用户押金按涨价前的99元以及累计免押金近3000万人粗略计算，ofo挪用用户押金或许已超百亿。截至发稿前，ofo方面暂未对此进行回应。

7、战略和计划在营销上有何异同？

"Strategy without tactics is the slowest route to victory,” he wrote. “Tactics without strategy is the noise before defeat.”

We all know about the noise. A new marketing channel emerges, such as augmented reality, and suddenly there is a rush to be one of the first demonstrating its effectiveness in reaching consumers. Or there is a tool, such as artificial intelligence, that becomes such a buzzword that companies try to figure out how to implement it before they can even properly define it.

Being “defeated” in a marketing context doesn’t have the life-ending consequences that you’d face fighting in Sun Tzu’s army, but it could cost you your job. Even a “slow route to victory” may seem to take too long for CEOs, clients and other stakeholders.

8、Youtube再遇品牌安全隐患，这一次是赌博

As YouTube keeps dialing up brand safety protections, creators in marginal or disreputable categories are feeling the brunt. A relatively small but active group of creators who stream from inside casinos (because people like to watch others gambling) have found their accounts suddenly suspended or “demonetized” (blocked from carrying ads) as they were suddenly deemed to fall on the wrong side of YouTube’s inscrutable creator policies. The casinos don’t mind the gambling vloggers – indeed, some pay for the exposure – but it’s the kind of content many top brands don’t want to end up next to, reports The Atlantic. 

9、代理商因GDPR暂停上下文广告

What’s old is new again as GDPR ushers in a new boom of contextual advertising. Publisher sources tell Digiday that some large agencies have suspended audience-based campaigns until there’s more certainty around how the GDPR will be enforced. Others have increased the amount of contextual buying they do alongside audience-based buys as a way to supplement lost reach. “We want to work with all the publishers that are important to us, and have gained the consent necessary for us to continue working with behavioral and audience data,”said Robin O’Neill, managing director of digital trading at GroupM. 

10、Google在华盛顿州暂停政治广告

Google stopped running local and state election ads or ads supporting ballot measures in Washington state on Thursday. It’s the first time Google has fully suspended political spending in a state, GeekWire reports. Washington’s attorney general filed a suit against Google and Facebook this week for allegedly failing to meet the state’s political ad disclosure law. Rules would require the online platforms to provide the “approximate description of the geographic locations and audiences targeted, and total number of impressions generated by the advertisement or communication” for all political buys.

11、Google AI原则公布

谷歌CEO Sundar Pichai在6月7日公布了谷歌的AI原则：

1. Be socially beneficial. 2. Avoid creating or reinforcing unfair bias. 3. Be built and tested for safety. 4. Be accountable to people. 6. Uphold high standards of scientific excellence. 7. Be made available for uses that accord with these principles.  

12、世界杯全球广告支出达24亿美元

This year’s FIFA World Cup tournament in Russia will add US$2.4bn to the global advertising market, according to new research by Zenith. This will be the net amount of money added to the market, taking into account both the extra money spent by advertisers seeking to reach World Cup audiences, and any reductions in spending by advertisers that wish to avoid this competitive period.