1、抖音Q1飙升全球iOS下载第一，超越Facebook系和腾讯系产品

5月7日，应用市场研究公司Sensor Tower数据显示，今年一季度，抖音海外版Tik Tok的App Store全球下载量达4580万次，超越Facebook、Instagram、Youtube等成为全球下载量最高的iOS应用。不过从所有应用商店的下载数据来看，WhatsApp、Messenger、Facebook、Instagram这四款产品依然排在前四位。而Tik Tok则排在第六位。

2、为了扶持淘票票，过去15个月阿里影业战略性亏损16.59亿

5月7日，阿里巴巴影业集团公布财务业绩，截至2018年3月31日的15个月内（报告期为15个月，是因为去年底，阿里影业将财政年度结算日由12月31日更改为3月31日），公司营收达33.03亿元，较上年同期的14.32亿元，增幅超130%。具体来说，阿里影业有互联网宣发、内容制作、综合开发三大核心业务板块。不过，因占阿里影业收入“大头”的互联网宣发业务仍大幅亏损，阿里影业报告期亏损达16.59亿元，较上一年同期的13.92亿元有所提高。

3、雀巢或收购星巴克零售咖啡业务

周日，瑞士财经媒体《Inside Paradeplatz》称，雀巢公司或将收购星巴克的零售咖啡业务。据知情人士表示，谈判已进入最后阶段，双方最早可能于当地时间周日或下周一宣布达成交易。据彭博社消息，北京时间周一午间，雀巢将向星巴克支付71.5亿美元的先期付款，作为全球咖啡营销协议的一部分。

4、微信小程序限制iOS用户进行虚拟支付

近日，微信官方发布了“关于小程序含有未开放内容(虚拟支付)的整改通知”。公告中表示：基于微信小程序平台运营规范，除小游戏类目的安卓内购功能，小程序暂不支持虚拟支付。请开发者们对当前小程序内含有虚拟支付的内容或服务进行排查并整改。如在5月8日前未完成整改，平台将对账号屏蔽iOS系统的支付接口调用。除小游戏以外的虚拟支付被限制，也就意味着知识付费、话费充值等电商平台将被屏蔽支付功能，小程序变现将更加困难。

5、阿联酋斋月期，夜间电子商务业务量激增

据中东新闻媒体《阿拉伯商业》(ArabianBusiness)报道，Facebook 公司于本周三宣布，通过 Facebook，各大品牌额外获得了 5760 万小时的流量，从而吸引潜在客户的关注。

Facebook 公司称，在阿联酋地区的 Facebook 用户中，有 86% 的人要庆祝斋月节。在斋月节期间， Facebook 在该地区的使用量增加了 14.8%，而在夜间，其使用量更是增长了 36.9%，一般在凌晨 3 点达到峰值。

6、报告：2022年中国玩家超7.68亿 游戏营收为420亿美元

据市场研究机构Niko Partners预测，截止到2022年，中国的游戏玩家总数将会超过7.68亿人，游戏带来的总营收将达420亿美元。

该机构最新发布的PC线上游戏和移动游戏报告显示，在未来5年内中国的游戏产业将会继续快速增长。中国移动游戏营收的增长速度超过了预期，因此市场增长速度也超过了去年的预期。在所有游戏类别中，中核游戏（可供玩家利用零碎时间进行的游戏）以及电竞类游戏（例如腾讯的《王者荣耀》）获得了较高的营收。

7、75%美国用户使用Facebook频率并未降低

外媒最近的调查显示，数据泄漏一事发生之后，美国用户对Facebook的信任并未明显降低，75%的美国用户使用Facebook的频率并未降低。

这一调查由路透社和益普索在4月26日至30日之间进行，调查的结果在本周六公布。

路透社和益普索公布的调查结果显示，在用户数据泄漏一事发生之后，50%的美国受访者表示他们使用Facebook的频率没有发生变化，25%的美国用户表示他们使用的频率还有增加。

8、传今日头条最新估值350亿美元 官方：消息不实

据全天候科技报道，今日头条正在展开新一轮融资，投前估值为350亿美元，对此，今日头条方面表示，有关媒体报道的今日头条融资消息不实。

2016年末，今日头条完成10亿美元融资，融资后估值为110亿美元，投资方为红杉中国和建银国际。

2017年8月，据路透社报道，有消息人士透露今日头条将融资20亿美元，融资后估值将超过200亿美元。同年12月，外媒《The information》援引知情人士消息称，今日头条正在寻求从部分既有的投资人那里获得新一轮融资，最新一轮融资后头条的估值将高达300亿美元。

9、看奇异果如何带你“吃”游奇异仙踪，京东生鲜发布新广告

在2018年五一小长假来临之际，很多人开始对生活有了很多的小想法和规划，平日里那些被刻板作息压抑的情绪一下子都冒了出来，萌生了踏青、出游，以及想要接触自然的冲动。 基于这样的消费者洞察，京东生鲜将逢期到来的奇异果超品日的创意短视频基调定位于此，呈现有品质的生活状态，并结合相应的生活(出游)场景去讲述鲜明独立的生活态度。

10、ofo 牵手旅行青蛙邀你一起养蛙

前不久《旅行青蛙》游戏登陆中国，今日 ofo 小黄车则宣布牵手《旅行青蛙》展开合作。用户打开手机淘宝的「AR 扫一眼」，对着小黄车车身的「ofo」标识或部分车座上的荷叶贴纸扫一扫，便能看到「旅行青蛙」从天而降出现在面前并领养它，并且蛙儿子也进入了 ofo 小黄车 app，在地图页面能看到他的身影。

11、拼多多设立 100 万反谣言奖金

5 月 7 日，拼多多发布通告，称近期网络密集爆发的“女子砍价被骗 50 万上吊”、“夫妻砍价被扣 60 万跳楼” 等谣言，是第三方操纵营销公司、水军团队，对拼多多进行的有组织、系统性抹黑。拼多多还将设立反谣言奖金，对提供上述谣言策划、炒作线索，并协助公安机关查获造谣组织的，奖励 100 万元人民币。

12、广告主观点：非数据花园型DSP正在领先

Aside from the Trade Desk, which outstrips competitors among agencies, independent DSPs still struggle to differentiate or break out from the pack behind the category killers, Google’s DoubleClick Bid Manager (DBM) and Amazon’s ad platform, in Advertiser Perceptions’ latest demand-side platform benchmark report released Monday.

The report, based on a survey of more 700 execs – split evenly between agencies and marketers – found DBM and Amazon Advertising Platform tied with 38% overall adoption.

13、谷歌杀死了独立归因吗？

In a muted squib released last week, Google signaled it would no longer include user IDs with log files from its industry-leading ad server.

This move was done in the name of privacy but is part of a multiyear strategy to draw up the bridges between Mountain View and the rest of the world.

Under cover of GDPR and congressional inquests, both Google and Facebook have managed to accelerate their isolationism. At a moment when they seemed under siege, they deepened their moats. Historians of chaos strategy will study their tactics for years.

14、谁将取代视频广告的CPM采买模式？

Many in digital advertising have been calling for the end of CPM pricing for years.

It is an antiquated pricing model that attempts to deliver on one goal – reach – but fails to drive any of the other metrics that matter to advertisers. Worse, the industry obsession with counting and monetizing eyeballs has led to unintended consequences that drag down the industry and devalue the user experience.

Yet most digital ads continue to be bought and sold on a CPM basis, and much of the blame can be placed on apathy and institutional friction. Even while some brands push for different models, their agencies continue to buy on a CPM because. That’s how it’s always been done and how the system is set up.

15、Facebook继续测试付费内容模式

And speaking of subscriptions, Bloomberg reports that there is internal debate at Facebook about the possibility of an ad-free subscription model. There isn’t much to go on, but the company has studied the option in the past, and “now there’s more internal momentum to pursue it,” due to privacy scandals for Facebook advertising. “There will always be a version of Facebook that is free,” co-founder and CEO Mark Zuckerberg said during his Congressional hearing last month. If Facebook did offer an ad-free option, it wouldn’t be over press controversies but streams of users identifying advertising as a reason for abandoning the app.

16、独立原生程序化代理商的新机会

Independent, programmatic-native agencies are finding success with startup ecommerce brands (the next 400 Warby Parkers), a blind spot for traditional agencies. "If you think about a marketing manager at a giant company like Pepsi, he or she has their finger on this faucet of ad spending," Sam Appelbaum, head of YellowHammer Media, tells Mike Shields at Business Insider. "But they don't live and breathe the company. They really don't care." When ecommerce products make good, it’s often on the strength of the company’s data-driven ad plan. Traditional agencies often don’t go after brands that might go under, but smaller programmatic agencies can do very well in that risk-reward scenario.

17、Google如何追踪safari用户？

Previously, Google advertising cookies on third party websites were only set from doubleclick.net. Users hardly interact with doubleclick.net so it was likely that Safari would block doubleclick cookies. Since September, Google has also started to set an advertising cookie from its Google.com domain. You can track the change of Google cookies explanation page via webarchive, and it seems that Google added the description of the ANID cookie in September [6]. However, you may not have noticed this new cookie in your browser. Indeed, I did a couple of tests to see this cookie but, oddly enough, Google is only setting this cookie on Safari browser. I did a couple of tests using Chrome and Edge developper tools, to emulate different mobile browsers: all iOS devices had the ANID cookie set, none of the other device did receive the ANID cookie.  Hence, Google is giving a special treat to Safari users, similarly to what Google did in 2012 in bypassing Safari tracking protection.

18、Google针对美国竞选广告设立新规

People buying Google ads related to candidates in U.S. federal elections will have to prove they are U.S. citizens or lawful permanent residents beginning July 10, the company says.

Why it matters: Google’s new policies around verifying election advertisers in the U.S., announced Friday morning, come as it and other web companies race to forestall possible foreign meddling in the midterm elections.

The gritty details: Under Google’s new rules, people or groups who want to advertise in elections will have to go through a process that includes producing a “government-issued ID” as well as other information, like a Federal Election Commission identification number and an IRS Employer Identification Number. Google says it aims to confirm that buyers are who they say they are and can legally participate in American elections.