一、品牌

可口可乐：全球裁员2200人

沃尔玛宣布与TikTok达成直播带货合作

瑞幸咖啡造假案1.8亿美元达成和解

美国证交会表示，瑞幸咖啡同意支付1.8亿美元罚款就造假案达成和解。

前三季度大跌20%，adidas欲出售锐步

近日，adidas宣布将出售旗下运动品牌锐步（Reebok），正在对锐步进行评估，寻找买家。据悉，adidas集团将于明年3月10日公布五年战略计划时宣布相关决定。

苹果零售店推出两小时送货服务，限时价格5美元

二、互联网平台

微信App因朋友圈广告不能关闭，再次被上海消保委点名

近日，上海市消保委发布《App 广告消费者权益保护评价报告(2020)》。报告显示，App 广告 “关不掉”问题仍然严重。通过对 600 款 App 广告行为分析发现，58% 的 App 含有广告，其中 69.7% 的内容广告不能一键关闭。没有发现关闭键 App 如微信、汽车之家、快看视频、36 氪等。

美团回应会员和非会员配送费有差异

12月17日下午，针对会员配送费比非会员更贵的说法，美团表示，预估配送费差异与会员身份无关，是定位缓存偏差导致。用户实际下单的配送费，会按照真实配送地址准确计算，不受影响。目前，产品技术团队已经在解决问题。

趣头条Q3营收11.3亿元，平均MAU为1.205亿

趣头条发布2020年第三季度财报，数据显示，趣头条Q3营收11.3亿元，去年同期为14.07亿元，净亏损为2.69亿元，去年同期为亏损8.88亿元，本季度净亏损率为23.8%。趣头条三季度平均MAU为1.205亿，平均DAU为3970万。

Facebook指责苹果：利用隐私问题进行反竞争行为

原今日头条企业发展展高级副总裁柳甄已于近期加入元气森林

欧盟批准谷歌21亿美元收购Fitbit交易

三、服务机构

Julianna Richer出任奥美全球公关和影响力CEO

奥美任命Julianna Richter为新任全球公关和影响力首席执行官。

分众传媒：预计全年净利润同比增长105.84%-127.17%

分众传媒公告称，预计全年净利润为38.6亿-42.6亿元，同比增长105.84%-127.17%。随着国内宏观经济的整体回暖，新消费品赛道高速增长，众多品牌引爆案例不仅让公司在新消费行业的崛起浪潮中占据了十分重要的位置，也大幅提高了客户对公司的认同度，使得公司整体刊挂率不断提升，带来公司业绩的快速反弹。

四、案例

新加坡宜家拍了一组爷爷奶奶

新加坡宜家在近日携手 TBWA Singapore推出的系列产品海报中，邀请了“银发族”爷爷、奶奶们走秀。

华为 nova8 携手易烊千玺邀你一起拍 Vlog

华为 nova8 邀请代言人易烊千玺开启 Vlog 之旅，演绎自我生活。

五、趋势洞察

零食现状：2020全球消费者研究报告

2020游戏年度报告首发：市场收入2786亿增20%，海外首次破千亿

中国音数协游戏工委（GPC）与中国游戏产业研究院发布了《2020年中国游戏产业报告》，数据显示，2020年，中国游戏市场实际销售收入2786.87亿元，比2019年增加了478.1亿元，同比增长20.71%，保持快速增长。

盲盒线上消费呈爆发式增长，消费增速达400%以上

六、海外

38个州和地区起诉Google涉嫌搜索垄断

Google’s legal team just got even busier.

On Thursday, less than 24 hours after Google was hit with an antitrust lawsuit digging into its ad tech business, a bipartisan coalition of 38 states and territories served up yet another suit, this one focused on alleged antitrust violations related to Google’s alleged monopoly over the search market.

If that sounds familiar, that’s because anticompetitive search abuse is also the main theme of the Justice Department’s antitrust lawsuit against Google, which dropped in October.

This more recent search-centric complaint, which was led by attorneys general from Colorado, Arizona, New York, Iowa, Nebraska, North Carolina, Tennessee and Utah, covers much the same territory as the DOJ’s case.

The plan, according to Colorado AG Phil Weiser, is to file a motion combining the states’ suit with the one filed by the DOJ to make one big, consolidated case.

WPP概述了其2025年的目标和策略

WPP outlined its plan to return to growth in an investor call today, outlining goals and strategies through 2025, including increased investments in commerce, experience and technology, further cost savings, and limited mergers and acquisitions.

In terms of recovering from the impact of the pandemic, the industry’s largest holding company set a target of returning to 2019 revenue levels by 2022.

WPP then plans to target 3-4% organic revenue from 2023, including contributions from merger and acquisition investments. The holding company is aiming for annual cost savings of around $815 million by 2025, with a pledge to reinvest two-thirds of those savings into incentives, talent and technology to drive further growth. During that same span, WPP’s goal is to expand its capabilities in commerce, experience and technology to represent 40% of its business, compared to 25% today.

In a statement, WPP CEO Mark Read said that roughly $545 million of those savings will be “used to fund investment in the capabilities and technology that will drive future growth for our people, our clients, our business and our shareholders.”

Read also said that the holding company has made significant progress since setting a growth strategy two years ago when he introduced a “radical evolution” plan for WPP, citing “stronger agency brands, new leadership, a simpler structure and a strong balance sheet.”

2020年25大关键事件及广告案例

Here are this year’s Top 25 Ads of the Year, selected by Adweek’s editors:

25. Calm’s sponsorship of CNN’s election night coverage

Calm aimed to bring some tranquility to a stressful environment.

Outside of Covid-19, nothing was more central to the American conversation in 2020 than the presidential election. With Donald Trump hoping (and ultimately failing) to secure a second term in his race against former Vice President Joe Biden, the political rhetoric leading up to Nov. 3 reached unparalleled levels of anxiety-inducing intensity.

So it was either truly odd or extraordinarily apt to see the soothing meditation app Calm sponsoring CNN’s coverage of election night. As part of a tremendous push by the app, which increased its advertising by about 220% in the first half of 2020 compared to 2019, Calm ensured its logo would be front and center as the country watched election results trickle in—though it would ultimately be days before a winner was determined.

The @Calm sponsorship of CNN election coverage was a perfect example of knowing the role their brand can play at a specific point in time and tying it back to their value proposition.

IBM预测2021年AI和广告技术发展的5种方式

With tech giants set to crack down on cookies and third-party trackers in the coming months, the ad-tech industry is in for some major changes.

IBM Watson Advertising has bet that artificial intelligence and anonymized behavioral insights will play a central role in that post-cookie future. The company has rolled out a series of product releases this year that aimed to lessen marketers’ reliance on personal data.

In a new report this week, Sheri Bachstein, global head of IBM Watson Advertising and The Weather Company, laid out some predictions for how those changes may take shape in the year to come, from a ramping up of discussions around consumer privacy to what a post-Covid-19 new normal might look like.