甲方

Airbnb获10亿美元投资

尽管新冠病毒危机对旅游和酒店业的打击尤其严重，但民宿平台Airbnb仍将收到10亿美元的投资。Airbnb发布声明称，私募股权投资公司银湖（Silver Lake）和Sixth Street Partners将以债券加股权的形式对该公司投资10亿美元，这将为Airbnb正在进行中的长期投资工作提供支持。

“Nykaa”获1300万美元融资

据外媒报道，近日，印度美容和个人护理创业公司Nykaa获得了1300万美元融资，此轮融资由现有投资者Steadview Capital领投。Nykaa主要销售各类美容产品，包括护肤品、护发产品、香水、沐浴露和身体护理产品等，以及各种美容奢侈品。

唯品会经营范围变更，新增医疗器械、蔬菜水果零售等业务

天眼查数据显示，3月31日，唯品会（中国）有限公司发生工商变更，经营范围新增蔬菜零售；非许可类医疗器械经营；水果零售；蔬菜批发；生鲜家禽零售等。唯品会（中国）有限公司成立于2011年1月，注册资本为1.8亿美元，法定代表人为唯品会联合创始人、董事长兼首席执行官沈亚，由VIPSHOP INTERNATIONAL HOLDINGS LIMITED全资持股

Topshop母公司大部分门店或将永久关闭

已先后退出中国、日本和美国等主要市场的Topshop母公司Arcadia集团处境日趋困难，有分析认为随着疫情持续打击英国时装零售业，该集团在英国的数十家门店将永久关闭。对此，该集团表示暂未作出任何决定，电商业务仍照常运营，但仍无法弥补线下零售停摆的损失，目前其大部分员工处于休假状态。

李佳琦复工两个月卖货逾3300万件，是去年的一半

带货主播李佳琦日前在接受央视财经采访时透露，从2月5日复工到现在他们已卖出3300多万件货品，而去年全年他们团队共服务逾800个品牌商家，一共卖货6600万件，这意味着李佳琦团队只用了两个月就实现去年一半的业绩。据数据宝统计，2019年“口红一哥”李佳琦赚了将近2亿元，是早前中国头部时尚博主黎贝卡年收入的约3倍，超过了60%的A股公司。

Michael Kors母公司7000余名员工放无薪假，美国门店6月后重开

据路透社报道，Michael Kors母公司Capri集团于当地时间4月7日表示，将会给北美所有员工放无薪假，共涉及7000余名员工，该计划将于4月11日正式生效。该集团于3月18日暂时关闭了旗下品牌位于北美的所有门店，原本计划在4月10日重开门店，并在4月10日之前正常发放工资。受疫情影响，重新开张的日期改为6月1日，或其他足够安全的日期。

广汽集团：目前产能恢复率达70%，争取2020年全年产销同比增长3%

广汽集团董事会秘书眭立表示，疫情对汽车市场的影响程度主要取决于疫情蔓延程度及其可控性。根据目前疫情发展情况，生产端即将恢复，但消费端有所滞后，大概1至2个月才能恢复。财务负责人王丹预测，如果下半年疫情缓和，影响减弱，那么行业全年产销同比下降10%。在此大环境下，广汽集团将争取达成全年产销同比增长3%的目标。目前，广汽集团复工复产率已经达到99%，产能恢复率也达到70%。

爱奇艺旗下奇秀直播停止内容更新，进行技术改造

爱奇艺官方微博发文称，奇秀直播4月6日零时停止内容更新，进行技术改造。爱奇艺表示，“近日，爱奇艺旗下网络直播产品奇秀直播，因技术原因造成不良社会影响，对此深表歉意。为此，爱奇艺决定自4月6日零时起，对奇秀直播停止内容更新，进行技术升级改造。”

雪碧释出四个版本的广告歌，谁的演唱让你更“渴”了？

不久之前雪碧（Sprite）官宣当红歌手华晨宇、新裤子、刘柏辛、毛不易为品牌代言人，顺势推出新的品牌主张：透心凉，渴释放（Thirst for yours）。几位歌手演唱的雪碧广告歌《渴不停》于近日陆续被释出，他们将同一首歌演绎出了完全不同的四个版本，这些作品既是雪碧的品牌广告片也是歌手们的音乐MV。

可口可乐定制武汉告白系列罐

可口可乐为武汉专门定制 4 个告白系列罐，将多个城市与武汉用「心」相连，一起前进，用这种方式祝福武汉越来越好。

谷歌：Google Play Pass免费试用时间延长到30天

Google Play官方推特宣布，Google Play Pass免费试用时间延长到30天，最长可以玩到5月14日。此前已经试用过的用户依然可以领取这30天时间，只需添加订阅后再在Google Play中取消订阅即可不花钱享受这30天免费福利，期间谷歌会扣除1美元测试信用卡，会马上返还。

乙方

AI语音独角兽“思必驰”完成4.1亿元E轮融资

智能语音技术公司思必驰已于近日完成E轮融资，本轮金额4.1亿元，由和利资本领投，北汽产投、中信金石等跟投。思必驰创立于2007年，目前已经完成5轮融资，过往资方包括元禾控股、阿里巴巴、联发科、深创投、富士康、联想之星等。

人事变动

IBM新任CEO上任，又一美国科技巨头被印度裔掌舵

据美国《财富》杂志报道，在宣布任命两个多月之后，IBM新任CEO Arvind Krishna于4月6日正式上任，接替在公司任职近40年的罗睿兰，成为了“蓝色巨人”新的掌舵人。IBM成为了继谷歌、微软后又一被印度裔掌舵的科技巨头公司。

上任当天Arvind Krishna向全体员工发出了一封题为“我担任CEO的第一天——我们共同的旅程”的内部信。

电通安吉斯全球换女帅

来自DDB的首位全球女CEO温迪•克拉克已经宣布加入电通安吉斯担任全球首席执行官。

2018年2月，当时担任DDB北美区总裁/CEO才两年的Wendy Clark 被提拔为DDB Worldwide 历史上的首任女性全球总裁兼首席执行官。本来是交棒执掌DDB这家具有悠久历史盛名在外的创意机构。没想到。2年过后，她就跳槽了！

这次她将转战伦敦了，接盘电通安吉斯（DAN）的全球网络，负责统领大约40000人的超大代理机构/集团。显然这是个更大的权力诱惑啊。

媒介

抖音内测「连线」功能，陌生人社交和熟人社交都要做

AU超4亿的抖音在社交探索上继续前进。据新商业情报NBT消息，抖音正在内测两项新功能“连线”和“熟人”。截图显示，“连线”替代掉的入口是原本位于视频拍摄页面的“开直播”。而“熟人”替代掉的入口是底部菜单栏的“同城”，而“同城”上升到顶部菜单栏，和关注、推荐并列。这与快手的顶部菜单类似，快手排列次序依次是关注、发现、同城。

DOU知计划“抖音看世界”专题直播上线

4月7日起，抖音正式上线DOU知计划“抖音看世界”系列科普直播。据抖音方面介绍，“抖音看世界”是“DOU知计划”在直播领域助推科普的最新举措。“DOU知计划”是由字节跳动平台责任研究中心、抖音联合国内权威机构，于2019年共同发起的短视频全民科普行动。在“DOU知计划”推动下，截至2020年2月29日，粉丝过万的知识创作者达9万个。

“短视频版奈飞”Quibi 4月6日上线

据外媒最新消息，被称为“短视频版奈飞”的新服务“奎比”（Quibi）4月6日在美国上线。该网站的对手包括奈飞、YouTube和TikTok等短视频服务商。在服务推出前奎比公司已经融资了18亿美元。奎比的节目时长不超过10分钟，该平台的原创作品聚集了许多好莱坞明星，包括伊德瑞斯·艾尔巴、索菲·特纳、史蒂文·斯皮尔伯格、克莉茜·泰根和詹妮弗·洛佩兹。

趋势

德勤咨询：2020首席营销官（CMO）调查报告

德勤发布了最新的“首席营销官（CMO）调查”。千禧一代和X世代的智能手机普及率至少达到90%，随着老年消费者对智能手机的采用率持续上升，企业正在将更多的营销预算分配给移动渠道。事实上，用于移动的营销预算的份额首次超过了社交媒体。

移动设备目前占美国营销预算的13.5%，高于一年前的11.2%。自2016年下半年以来，移动营销预算占比稳步上升，目前已超过社交媒体支出（13.3%）。

未来5年，移动营销支出将继续超过社交媒体支出。在此期间，移动预算将增长近73%，占营销预算的23.3%；而社交媒体的份额为21.5%。

B2C公司将走在前列，预计在未来5年内将近1/3的预算分配给移动渠道。

Sensor Tower 3月中国手游发行商全球应用商店收入TOP30：腾讯、网易前二

Sensor Tower商店情报平台显示，在2020年3月中国手游发行商全球App Store和Google Play的收入榜单中，30个手游发行商3月全球吸金超过16.3亿美元，占当期全球手游总收入27.6%。共22家手游厂商实现收入环比增长，而环比下滑的厂商大多数是2月收入冲高之后的正常回调。其中腾讯、网易、莉莉丝、FunPlus、灵犀互娱排名前五。

海外

Digiday Research：73％的广告主暂停了营销支出

The coronavirus is upending marketing strategies, leading to a mass ripple effect across the industry.

A new survey by Digiday found that 75% of media buyers say their clients are reducing their marketing spend due to the coronavirus. In a separate question, 73% of buyers also said that clients were pausing their marketing expenditure on various channels almost entirely.

Brand marketers that were also surveyed separately also said the same: 58% of them said they will be reducing their marketing spending due to the coronavirus.

The full picture of some of the second-order effects of the pandemic that has disrupted every single industry is beginning to emerge. 

Marketing plans, often put in place months in advance, have been completely disrupted. With major events like the Olympics getting postponed and a dearth of non-coronavirus related content on television, marketers are now beginning to reduce expenditure on television advertising. Some of that may move to online, but in many cases, it’s simply being cut. 

随着DTC清算加速，创始人正在互相寻求建议和保持理智

The reckoning was a while in coming. It just wasn’t expected to come like this.

After all, people on Twitter, that favorite platform of the direct-to-consumer startup community — and plenty of articles on this site as well — love to talk about one of a few things: If there’s a direct-to-consumer ceiling; the best way to acquire customers, and the inevitable slowdown and burst of the DTC bubble as unprofitable businesses are due to run out of cash, with no investors left to fund them.

And thanks to the coronavirus outbreak, that last one seems to have accelerated.

“The coronavirus outbreak notwithstanding, there were a lot of issues that were spread out through the rest of the DTC ecosystem going into the first-quarter of this year,” said Jeremy Cai, founder of Italic, which sells luxury bedding, apparel and handbags. “I feel like we are settling into a new normal in many ways of being conservative,” he said.

由于冠状病毒的不确定性，克里奥奖将推迟到2021年

Event delays are increasingly turning into cancellations, with plans to resume next year.

The Clio Awards has moved its main ad awards program from the show’s usual slot in October to April 2021. In addition to making the change, which was announced today, the organization has also expanded the eligibility and entry windows.

The Clios’ eligibility window has been expanded to include work from January 2019 to February 2021, with the entry deadlines staggered from Sept. 18, 2020, to Feb. 5, 2021.

“Dealing with the challenges brought on by the coronavirus has been tough on us and the industry we serve,” said Clio Awards president Nicole Purcell. “We understand that everyone is having to make difficult decisions, and we wanted to be able to take something off their plate for right now. With this new schedule, we look forward to getting back to the business of bringing people together to celebrate creativity at a time that feels more appropriate.”

新冠病毒下，Comms计划和产品发布，要么通过新方式与消费者沟通要么被废弃

Comms plans and product launches that were in place before COVID-19 invaded the world either need to adapt or be scrapped. It’s so easy to step in it right now.

That’s as true for consumer-facing brands as it is for B2B marketers and ad tech vendors looking for pickup in the trade press.

“Be very careful with your public relations efforts – your communications need to be meaningful,” said Doug Wood, a partner at Reed Smith and general counsel for the Association of National Advertisers.

Here’s how brands, tech providers and PR professionals are navigating the new not-at-all-normal of communicating with clients, consumers and journalists during a global pandemic.

劳氏通过DIY活动，感谢一线工作人员

Lowe's is tapping into a larger movement of expressing gratitude while encouraging a constructive outlet for those stuck at home.Spring is generally an important time for the home improvement business, prompting a wave of do-it-yourselfers to head to the hardware store.

But with the coronavirus pandemic keeping people inside, the tone of springtime has shifted. Rather than preparing the house for gatherings that the warmer weather opens up, people are urging one another to stay inside and postponing events until things normalize.

In the midst of these constantly shifting and uncertain times, Lowe’s is refocusing its message on community support for essential workers, and meeting the newly immediate needs of its customers: like that broken hot water heater that has to get fixed as soon as possible.

“Everything has been disrupted,” said Lowe’s chief brand and marketing officer Marisa Thalberg, who joined the company in February after four celebrated years at Taco Bell.

品牌可以通过满足消费者自我隔离需求的体验来发挥创造力

The COVID-19 pandemic has forced brands to postpone or cancel in-person events for the foreseeable future, so marketers are adapting their experiential strategy to connect with people in self-isolation.

“Pivoting” is the buzzword experts have pushed the past few weeks, and brands are beginning to show what that means with stunts and digital experiences that don’t require consumers to leave home. In fact, they encourage staying home.

Deb Gabor, CEO of brand strategy consultancy Sol Marketing, said brands can be successful right now if they focus on connecting with established fans in interesting ways rather than trying to acquire new customers through selling products. Sensitivity to what their fans might be going through—and the state of the world in general—should also be top of mind, she said.

“Brands absolutely must show regard for humanity and acknowledge what is going on right now,” she said. “But they don’t have to do it with a doom and gloom mindset.”