甲方

手机淘宝酝酿改版，“百亿补贴”将成一级入口

36氪获悉，春节前，手机淘宝将上线新版本，改版后，“百亿补贴”会成为手机淘宝的一级入口，不放在聚划算内，“聚划算‘百亿补贴’所占的入口面积或将超过现有聚划算。”阿里官方表示：淘宝的确会加大对聚划算百亿补贴的资源倾斜，但具体的方式还在研究中。

2019年抖音汽车广告TOP 10揭晓，宝沃BX7上榜

近日，AI星探公布了2019年抖音上最火的十条汽车广告，单条视频播放量超过4000万。宝沃BX7以一条趣味原创短视频入榜。

ADWEEK评选出10大全球年度最佳广告

1.HBO & 百威 | “Joust”

2.纽约时报| “The Truth Is Worth It”

3.(Tie) 耐克 | “Dream Crazier”

4.Aviation Gin | “Gift Responsibly”

5.Argos | “The Book of Dreams”

6.MedMen | “The New Normal”

7.Halo Top | “Ice Cream for Adults”

8.微软 | “Changing the Game”

9.Sandy Hook Promise | “Back-to-School Essentials”

10.宜家 | “Ikea Real Life Series”

华为首个智能无人售货店开业：机械臂24小时卖手机

1月1日，华为首个授权智能无人售货店在武汉光谷新发展国际中心正式启用，该无人售货店整体建筑结构为圆柱形，外立面采用了全通透的360°环绕防弹超白玻璃。据相关工作人员介绍，智能售货区24小时营业，购物时，消费者可以看到空间内一大两小智能机械臂协同工作：大机械臂抓取陈列箱运至操作台，然后再由小机械臂抓取货物投放至出货口。

毒App更名得物App，CEO杨冰：90后00后正成消费主力

电商平台毒App更名为“得物App”，未来将不断扩充球鞋服装之外的潮流单品品类，定位为打造新一代潮流网购社区。得物App创始人兼CEO杨冰表示，进入20年代，消费升级将成为中国经济的主题之一，以90后00后为代表的年轻世代正在成为消费升级的主力，年轻用户在满足了衣食住行这样的基础生存需求之后，对附有文化价值消费品的需求是必然选择，潮流文化和时尚消费是年轻用户消费升级的重要选项。

小米监控摄像头出现其他家庭影像，谷歌禁止小米设备访问Nest Hub

谷歌确认，已经禁止小米设备访问其Nest Hub智能屏幕和语音助手。此前，一名小米监控摄像头用户反映，他在将摄像头影像投射到Nest Hub智能屏幕上时出现了其他家庭的静态影像。谷歌称，已经获悉这一问题，正在联系小米解决。小米尚未置评。

苹果下周将参加2020年CES：不会发布新硬件，高管将发言

据外媒报道，苹果公司将在下周罕见地正式参加于拉斯维加斯举行的年度消费电子展（CES）。在展会上，一些公司将展示采用苹果数字语音助理Siri的新款智能家居设备。报道称，苹果公司预计不会在CES展会上发布任何新硬件。但是，苹果高管简·霍瓦特计划在该展会于1月7日举办的消费者隐私专家会议上发表讲话。

爱奇艺任命游达仁为海外业务副总裁、泰国站总经理

1月2日，爱奇艺宣布任命游达仁（Kelvin Yau）为爱奇艺海外事业部副总裁、泰国地区总经理，该任命将在2020年初生效，届时游达仁将负责爱奇艺在泰国市场的战略成长、运营和整体发展等工作。 游达仁此前担任BBC Studios大中华区高级副总裁兼总经理，负责BBC国际旗下频道和内容在中国大陆、中国香港、中国台湾等多地的内容制作发行、模式开拓、品牌营销等业务。

乙方

雷军2020新年全员信：“5G+AIoT”五年至少投入500亿

雷军发布新年全员信称，2020年是小米5G业务的冲锋年，是小米推动“手机+AIoT”双引擎的关键年；在“5G+AIoT”战场上，未来5年我们将至少投入500亿元；小米成为中国电视史上首个在中国年出货量突破1000万台的电视品牌。

蓝色光标：短视频板块业务将是公司第二条过百亿的业务线

蓝色光标今日在互动平台表示，公司2019年短视频收入与2018年相比，有将近10倍的增长，在未来2-3年仍然会有50%至100%的增速。公司持续看好短视频业务，该板块业务将是未来蓝色光标第二条过百亿的业务线。公司早已布局网红产业，蓝标数字在帮助客户拍摄高质量视频的同时，也在形成一系列产品化视频，以实现从概念提出、创意脚本，到建组制作、后期执行的闭环化产业链。

趋势

Quest Mobile：国内移动互联网用户平均日使用时长6.2小时，创下新高

Quest Mobile数据显示，截止到2019年11月，中国移动互联网流量池基本饱和，用户规模同比增速首次跌破1%；时长增长出现反弹，用户人均每日使用时长达6.2小时，创下新高；2019年，约40%的APP实现规模与时长双重增长，其中贴近日常生活的赛道增长表现最佳；从规模增速TOP行业来看，时长红利、模式红利及流量精细化仍是推动各赛道增长的主要因素。

白皮书：2019年中国纯医美市场规模达2560亿元

更美App发布《更美2019医美行业白皮书》。白皮书显示，2019年中国纯医美市场规模达2560亿元，近五年的平均增速为30%左右，预计2025年中国医美市场规模突破万亿元。其中私密整形市场规模增幅超过100%。此外，00后入局医美市场，也为医美行业注入了新活力。

阿拉丁2019年小程序年度生态白皮书：小程序日活用户数达3.3亿

阿拉丁小程序统计平台和阿拉丁指数共同发布了2019年小程序互联网发展白皮书。数据显示，小程序日活用户数达3.3亿，明年将会达4.5亿。小程序的使用个数和访问时长都得到了明显增加，2019小程序的交易GMV为1.2万亿，小程序发展两年，交易GMV过百亿的企业数量已有5家。

海外

1. 2020年广告技术将继续成为监管焦点

If 2018 was the year of GDPR and 2019 was the year of CCPA-related anxiety, 2020 will be the year the digital advertising industry is forced to mature rather than just talk about it.

The threat of severe penalties for noncompliance combined with inconsistent legal guidelines (and a lack of federal privacy legislation in the United States) is causing companies to rethink their products and reckon with their business models, said Doug Knopper, co-founder and former co-CEO of FreeWheel, and now an adviser to the Tide Foundation, a nonprofit organization building an open-source framework for securing personally identifiable information.

2.尽管用户隐私规定在发生变化，但实时竞价和数据追踪并不会就此消失

Some point to browser privacy changes and comments from regulators as evidence that real-time bidding and tracking are ending. Indeed, the long-anticipated “death of the cookie” seems to be at hand. While it would also be misleading to suggest there aren’t any changes on the horizon, the truth, as ever, is somewhere in the middle. There will be welcome and significant changes that come with improved consumer control, but the notion that real-time bidding and tracking will come to an end is hyperbolic, to say the least.

The digital advertising industry needs to ensure it can continue to target by interests, frequency cap and measure effectiveness while also ensuring users can either consent to personalized advertising or opt out. In 2020, our industry will see a great deal of new regulations targeted to preserving and enhancing consumer control of data. But aside from regulatory implications, we’ll also see the industry advance on a number of fronts.

3. Vox Media在收购《纽约杂志》及其附属网站后，最近又推出了第一方数据广告平台Forte

Are you an advertiser in need of publisher first-party data? Then Vox has a holiday gift for you! The company, which made a big-scale play in 2019 when it merged with New York Media, has launched an advertising platform called Forte that, according to the press release, “combines first-party data across 125-million monthly unique visitors from 13 topically diverse editorial networks.” 

Company CRO Ryan Pauley told CNBC that Forte helps advertisers take advantage of data amid new regulations and consumer wariness around how their data is used. As per the release, Forte lets Vox’s ad partners take advantage of the publisher’s “direct-to-consumer relationships,” including subscriber and commerce data. Advertisers can message consumers based on how they got to Vox’s sites, and how they engaged with the editorial content.

4. 阳狮集团曾计划建立一个连接其8万员工的AI平台，但如今梦想破灭

Publicis Groupe’s grand plan for an AI platform connecting its 80,000 employees has fallen flat. Business Insider investigates what happened to Marcel, a project launched almost three years ago with much fanfare that still hasn’t materialized. Publicis made a big show in 2017 when it backed out of industry award shows to invest in Marcel, which CEO Arthur Sadoun claimed would transform the holding company it into a “platform.” But internal politics got in the way. Sapient employees contracted to work on Marcel felt they were doing client work for themselves. 

5. 美国第二大互联网供应商Comcast（康卡斯特）正在就收购免费电视服务Xumo进行深度谈判中

Comcast is in advanced talks to acquire the TV service Xumo, according to The Wall Street Journal, though talks could break down. Xumo bundles content from digital channels into an app that’s embedded in smart TVs like those manufactured by LG, Hisense and Panasonic. Meanwhile, Comcast is on the eve of launching its big streaming service, Peacock. So if Comcast goes through with this acquisition, it would have its own streaming platform as well as hooks into TV manufacturers, which it could use to push Peacock into more households and drive up subscriber numbers. Also, Xumo uses viewer data to power advertising, so there’s alignment with NBCU’s audience selling capabilities.