全球移动互联网观察日报 | MORKETING 09.09
大热点

全球移动互联网观察日报 | MORKETING 09.09

Morketing · 2016-09-09 11:35

【摘要】Morketing原创 未经允许 禁止转载投资滴滴获富士康鸿准$1.2亿投资 与苹果搞事情?9月9日消息,富



Morketing原创 未经允许 禁止转载


投资


滴滴获富士康鸿准$1.2亿投资 与苹果搞事情?




99日消息,富士康子公司鸿准昨日宣布,已对滴滴出行投资1.199亿美元,持有滴滴0.355%的股份。

 

滴滴官方表示,富士康是全球电子行业领军企业,滴滴在海内外价值投资者支持下,将继续全力投入推动中国移动出行产业发展,为用户创造更佳体验。据了解,鸿准精密模具有限公司主要从事手机、计算机等产品精密模具设计与制造、Apple计算机、MP3Notebook、手机、液晶显示器背光模块、光纤通讯连接器等设计与制造,为计算机、通讯、消费性电子厂商提供产品及服务。

 

有业内人士表示,富士康是苹果公司的最大代工厂商,但目前还不清楚这笔投资与苹果是否有关联。


新产品


adsquare RollsOut Private Marketplace For Mobile Audience Data

 

adsquare has just announced the launch ofits private marketplace feature and the addition of new data providers to itsextensive portfolio. According to the mobile data exchange, …

 

adsquare has just announced the launch ofits private marketplace feature and the addition of new data providers to itsextensive portfolio.

 

According to the mobile data exchange, thismove “is a response to the increasing demand for more granular audience data toenable moment marketing and improve advertising relevance.”


营销


Air China TakesFlak for In-Flight Magazine's Racist Travel Advice

 

State-owned Air China has been working hardto boost its brand image with international travelers, tapping a big WPP teamto help. Meanwhile, the airline just offended a lot of people worldwide with asingle sentence in its in-flight magazine.

 

The airline's Wings of China magazinepublished an article saying that "London is generally a safe place totravel, though precautions are needed when entering areas mainly populated byIndians, Pakistanis and black people." CNBC producer Haze Fan had spottedthe offensive "travel tip" and tweeted it; it quickly went viral.


融资


SessionM Raises$35M To Help Merge Marketing Automation With Mobile And Digital Media

 

Marketing platform SessionM raised $35million in a strategic growth round led by new investor General Atlantic, withsupport from fellow newcomer Salesforce Ventures.

 

The Series D raise, announced Thursday,brings SessionM’s total financing to $73.5 million.

SessionM is a cloud-based system thatblends data points from traditional channels like loyalty platforms and emailwith digital applications.

 

The fresh injection will go toward product,sales and marketing expansion along with market expansion in Europe and Japan,according to Lars Albright, the company’s co-founder and CEO, who previouslyhung his hat at Apple’s mobile ad business, iAd.


监管


The EU Ramps UpRegulatory Action As Pubs And Advertisers Lose Ground

 

In the past two weeks, the European Unionhas further expanded the scope of its regulatory powers and revealed morezealous plans to influence competition between digital properties.

 

In late August, the Body of EuropeanRegulators for Electronic Communications (BEREC) released net neutralityguidelines, which become law in 2018, that forbid practices like “fast lanes”and “zero rating,” where some sites and apps receive better-quality service ordon’t count against mobile data caps.


新技术


Krux BuildsHeader Bidding Designed For Data Transactions

 

Data management platform Krux is joiningthe header-bidding fray.

 

Krux built a header bidder because it wantsmarketers to buy both data and media in one place. Header bidding is the bestmechanism to facilitate that transaction.

 

By rolling out the tech, Krux adds amedia-buying capability to Krux Link, the data exchange bazaar it’s run for thepast couple of years. Via Link, advertisers and publishers bought and sold databut went elsewhere for media.

 

Now marketers can add Krux’s header-biddingtag to buy data and media through Link across publishers that installed Krux’sheader tag. That streamlined process reduces cookie loss and bypasses


收购


谷歌收购软件开发工具开发商Apigee

 



北京时间99日消息,据外媒报道,谷歌将以6.25亿美元收购软件开发工具开发商Apigee Corp。这是谷歌为扩大面向企业的云服务而采取的最新举措。

 

Apigee周四在一份声明中称,谷歌已经同意支付每股17.40美元现金收购公司,较Apigee周三收盘价溢价6.5%。双方预计,这桩交易将于今年年底前完成。

 

Apigee销售一种能够协助企业管理应用程序接口(API)的平台。API就是程序设计工具,能够帮助开发者开发出能够彼此通讯,共享信息的软件,而且不需要公布底层代码。API已经成为云软件开发过程中不可或缺的一部分,能够允许一款应用提取数据,并使用来自其它多款程序的服务。


大公司


为了挽回中国用户 苹果中国首发渠道全面铺开




与以往望穿秋水盼望的情景不同,苹果公司这次将中国区列在了首发名单中,而且在直营店、电商网站、运营商等多个渠道全面开展预约销售。

 

98日,记者注意到,iPhone7此次销售的渠道除了直营店、三大运营商以外,电商渠道也加入了激烈的竞争中。包括天猫、京东商城、一号店、苏宁易购等在内的平台均开展了预约销售。

 

据悉,京东商城在放开预约通道后,iPhone7一天的预约量已经超过了30万台。iPhone7发布会刚刚开始,天猫就宣布了首发预约iPhone7的消息。此外,尽管补贴一降再降,运营商还是希望从中分得一杯羹。仅中国电信一家运营商的备货量大约150万部。

 

摄像头抄袭华为?苹果遭遇模仿中国品牌嘲讽



 

作为智能手机行业的标杆,苹果手机一直在被模仿。但在科技界春晚过后,对于iPhone新品的吐槽甚是汹涌,“摄像头抄袭华为、天线抄袭魅族、耳机接口抄袭OPPO,看来我大国产终于有被抄袭的一天了!”一位网友吐槽道。

 

“后乔布斯时代最大的问题是有像样的荆轲,再没有像样的秦王。”在iPhone新品发布后,一位手机圈人士感慨道。近些年苹果一直遭受创新不足的争议,销售也呈现下滑现象。可以看得出,硬件升级创新难度变得越来越大,连苹果也变得小心翼翼了。

 

收购天闻角川后,腾讯如何消除二次元同业竞争?




日前,日本著名出版社角川书店发布公告,宣布腾讯已从中南集团手中收购广州天闻角川动漫有限公司(下简称:天闻角川)41%的股权,成为仅次于角川集团的第二大股东。调整后的天闻角川股份构成将为角川集团49%、腾讯41%、中南集团10%

 

事实上,腾讯动漫于去年7月便与天闻角川达成战略合作,宣布通过天闻角川引进日本轻小说的电子网络版权,并在腾讯动漫开辟专门的轻小说频道。对于腾讯而言,天闻角川的资产收购显然只是开始,如何打通现阶段割裂的腾讯动漫与腾讯文学,进行内部资源的有效整合才是未来的看点所在。

 

Snapchat获摩根士丹利贷款 准备上市




北京时间99日早间消息,据彭博社报道,知情人士透露,美国阅后即焚图片分享网站Snapchat刚刚获得了一笔由摩根士丹利牵头的信贷额度。

 

通过这笔信贷额度,Snapchat便可在不稀释其现有股东所有权的情况下获得发展资金。知情人士表示,该公司最终计划上市,但目前还没有与投行展开正式沟通。


已有0人收藏

已有0人点赞

发表评论

请先后参与评论

已有0