Morketing原创 未经允许 禁止转载

1、大公司｜Facebook Messenge要做全球版“微信”

过去两年，FacebookMessenge已经先后添加了贴纸、企业公众号、媒体内容号等类似微信的功能。昨日，FacebookMessenger主管大卫·马库斯公开宣布Facebook Messenger已经在内测并即将推出支付功能。微信作为中国最大的社交平台，目前已经横跨了通讯、媒体、电商、支付等诸多领域，牢牢地占据着中国用户的移动生活。

马库斯公开谈到Facebook未来的发展目标也与微信生态类似，即成为用户的主要语音和聊天应用，成为用户与商家的主要商业沟通渠道，“我们要打造一个移动生态平台”，马库斯说。

2、观点｜Google 的 Web App “复仇记”

曾经有一段时间，随着HTML5的炒作走向高潮，与开发难度更高的原生app相比，移动web被认为是移动应用的明天。但随着原生app在速度和功能丰富程度上轻松胜出，移动web日渐消沉下去。不过最近随着技术的演进以及应用商店令人沮丧的体验，Google现在又携着经过改进的Progressive Web App卷土重来，试图向原生app发起复仇。

近10年来，有一个技术派别提出了一个观点，认为web一样可以提供app式的体验。乔布斯原来对于iPhone软件也是这么看的，Google则把它引进了Chrome OS的概念里面，后者作为计算平台一开始的时候其实跟web浏览器差不多。Web app代表了对世界的积极看法，即用户可以不受应用商店围墙花园的限制，而开发者也不必针对6、7个平台重新开发自己的软件。

3、投融资｜澳大利亚 SaaS 数字营销初创公司 Simple 获得 1000 万美元风险投资

9 月 12 日，澳大利亚“软件即服务”数字营销初创公司 Simple 宣布获得了一笔 1000 万美元的风险投资，这笔投资将会帮助他们进军美国市场。相比于上一财年，该公司目前的业务规模扩大了两倍，收入年增长率达到了 240%。2012 年中旬，该公司首次发布了其市场营销软件，帮助企业营销团队组织工作流程和工作规划，加速营销活动的执行速度。

4、趋势｜Zenith:Mobile Growth Will Cause Desktop Ad Spend To Decline Faster Than Print

Mobilehas been reshaping the way advertisers spend on digital, but the pace ispicking up significantly, setting the stage for desktop ad spend to contracteven faster than legacy channels.

Asadvertisers shift spend to mobile, desktop advertising will shrink faster thannewspapers and magazines, according to Zenith’s Advertising ExpenditureForecast, released on Monday. It’s the first time print is predicted tooutspend a digital medium, said Jonathan Barnard, head of forecasting atZenith.

5、行业｜IndustryTrade Groups Turn Up The Volume On Digital Video Specs

Eighttrade associations, including the Interactive Advertising Bureau (IAB) TechLab, the 4As and the Association of National Advertisers (ANA), have teamed upto develop cross-platform standards for video ad delivery.

Theirgoal, according to Alanna Gombert, SVP of technology and ad operations for theIAB and GM of the IAB Tech Lab, is to ensure digital video files work withcommercial broadcast rules, from production to delivery.Compatibility isimportant as more video ads are delivered over connected devices.

6、收购｜TeadsAcquires Brainient To Boost Interactive Video

On theheels of raising$47 million last month, Teads has acquired the interactive videoplatform Brainient to further expand its video ad operation in the US, Europeand Asia.

AlthoughLondon-based Brainient is strongest in the UK, France and Nordic markets, itsUS ambitions made Teads a logical buyer.

Terms ofthe deal were not disclosed, but Brainient’s team of 30 employees, including co-founderand CEO Emi Gal, will join Teads and form a standalone business division calledTeads Studio.Teads Studio will act as an interactive video service, allowingpublishers or brands to create newer video ad formats, such as vertical or360-degree video units.

7、观点｜WillWhatsApp Spark A ‘Pull Advertising’ Revolution?

WhatsApplast month announced its plan to sharedata with Facebook, opening its doors to the marketing and advertisingworlds.

The pushbehind this update to WhatsApp’s privacy policy not only enables Facebook toserve more relevant ads but also could, in the future, allow for targeted andcontextual-based advertising in WhatsApp. Putting the power of messaging appdata to work could help the industry deliver “pull” advertising – advertising atits best – within a self-contained, do-it-all platform.

8、新产品｜Google has innovated its visual search and shopping experience

A newGoogle ad format called “Shop The Look” will showcase a carousel of relevantbuyable images promoted by retailers. Shop The Look will live above thesponsored links section in search results. “Consumers can now turn to Googlesearch as a one stop shop for finding and buying products, and brands andadvertisers will want to join the Shop the Look program to create an additionalchannel to reach consumers,”.

9、品牌重塑｜The Samsung Galaxy Note 7 Is Now a Complete Disaster: Can the BrandRecover?

Afternews started circulating recently that dozens of Samsung's Galaxy Note 7s were catching fire and exploding from overheated batteries,the South Korean company was already looking at a damaged-goods situation forits brand. Then it was revealed that a 6-year-old boy in Brooklyn, N.Y., had tobe rushed to the hospital over the weekend to be treated for burns heexperienced when his Galaxy Note 7 exploded in his hands. 

Thatpiece of news really pushed Samsung's problems into viral territory. "Hedoesn't want to see or go near any phones," his grandmother told the New York Post.Now, Samsung has a branding problemon its hands like never before. Few products in gadget history have gotten offto such a bad start.

10、新app｜谷歌针对iOS推新app，可用手机镜头建3D全景照片

谷歌针对iOS平台推出一款名字叫做“Cardboard Camera”新的app，允许用户使用手机镜头创建3D 360度的全景照片。此前这一应用就在安卓软件商店上架，不过与上次不同的是，此次iOS版本还增加了社交分享功能。新app的使用方法与传统上人们拍摄全景照片的方法相同。

11、新功能｜Facebook发布新功能：国际相似受众群体

自从3年前发布，Facebook的“Lookalike Audiences（相似受众）”功能已经成为了匹配志同道合的受众的金标准。Facebook的新版本现在带来了跨越国界与地区的强大匹配功能——“International Lookalike Audiences（国际相似受众群体）”。 

这个新的资源将给营销人员列表区分国际范围内相似受众群体中客户与潜在客户的能力。只需要上传自定义受众群体列表（一个国家至少100人），然后设置目标受众为特定的国家，目标选项的完整列表可在Facebook的商务部分被找到。 

12、报告｜ADOBE：2016年游戏报告 VR有利于提高游戏的知名度

 Adobe“2016年游戏报告”显示，美国游戏销售收入预计达到253亿美元，和2015年的235亿美元相比增长18亿美元；其中网络游戏销售额111亿美元，占总销售额的44%；2016年第一季度网络游戏收入和去年同期比增长42%；第四季度是游戏收入的高峰，2015年9月到12月游戏收入增长32%，第四季度占全年游戏收入的35%。