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1、数据报告｜中国网民人数达到7.21亿人，成全球第一大互联网市场

根据联合国宽带可持续发展委员会日前发布的最新报告，截至今年底，全球将有35亿人口用上互联网，高于去年的32亿，相当于全球人口总数的47%。中国网民人数达到7.21亿人，为全球第一大互联网市场。印度以3.33亿的网民人数超过美国，成为全球第二大互联网市场。据经济日报消息，2016年版《宽带状况报告》显示，目前使用互联网人口超过半数的经济体已达91个，高于2015年时的79个。

2、新智能时代｜甲骨文发力云计算，埃里森叫板亚马逊

美国时间周日晚，甲骨文CTO拉里·埃里森在发布会上推出了多款产品，涵盖机器学习和人工智能等领域，同时高调宣布将着重发力云计算市场，直言要同亚马逊展开竞争。当天，甲骨文的股价上升1%，达到每股39.39美元。分析师称，甲骨文凭借其在数据库市场的强大吸引力，或许可后来居上，让云计算市场更丰富。目前亚马逊和微软都未对甲骨文的动作做出回应。

3、人工智能｜Salesforce 将AI引入CRM系统

Salesforce wants to “democratize” thedevelopment of artificial intelligence (AI) applications. That is, making AIavailable to as many business users as possible.

Consequently, it’s baked an AI systemcalled Einstein into the Salesforce platform – such that its capabilities areavailable across its various clouds, including Sales Cloud, Service Cloud andMarketing Cloud.

AI processes involve collecting data,siphoning it into machine-learning algorithms that data scientists must buildand maintain. Then customers must have infrastructure to scale its AIapplications.

4、观点｜Y&R CEO DavidSable：重新思考用户定向

As the ad industry races to embrace mobile,social, data targeting and ad tech, Young & Rubicam (Y&R) CEO DavidSable says it’s forgetting about the consumer.Audience targeting? Misses out onpotential customers. Ad blocking? A reflection of the unchecked proliferationof ads. Sponsored content? It’s been around forever.But he also realizes adsneed to get better, especially for mobile experiences.

5、广告拦截｜Facebook广告依旧展示给广告拦截插件ABP的用户

Facebook is still serving ads to AdblockPlus users, one month after publicly signaling it would circumvent the adblocker’s filter. “They have basically removed every identifier that’s findablein the first level of ads,” ABP comms guy Ben Williams acknowledged toTechCrunch. But the blocker hasn’t given up. “We’ll have to change thesoftware, and we’re very, very careful. We have to do some testing.”

6、返点影响｜DeutscheTelekom媒体总监: ‘对待返点的态度正在影响欧洲广告业’

The ANA’s transparency report has madewaves outside the US. German telco company Deutsche Telekom is assembling itsown ad stack to take back control of its media buying, Chief Media OfficerGerhard Louw told Digiday. While rebates have traditionally been accepted inEurope, Gerhard finds the report’s distinction of principal vs. agentimportant. “You’d better be damn sure that in each and every contract,interaction or negotiation with the agency, you understand which they’re actingas,” he said. Like the ANA does in its second report, Gerhard puts some of theblame on marketers for allowing this nontransparent behavior to flourish.

7、数据｜全美广告市场反弹，突破季节性限制创新高

The US ad market saw record ad investmentsin August, according to the spending indexfrom MediaPost and Standard MediaIndex. The gains were apparently driven by the very largest marketers. “Thepattern was similar for all the vertical categories tracked in the index,including national TV, digital, etc.,” writes Joe Mandese at MediaPost. “Butmuch of the expansion was driven by the top product categories versus thelong-tail.”

8、事件｜网易宣布将停止PC论坛服务

继关闭网易社区、网易微博服务后，网易论坛宣布将停止服务。9月19日，网易论坛发布了停止服务的通知，称因网易传媒业务发展需要，不得不遗憾地通知大家，网易论坛将于2016年10月19日停止服务。在网易论坛正式停止服务前将提供“回忆打包珍藏”服务，可一键打包下载每个用户的个人文章资料和历史珍藏。这意味着，网易也选择离开PC论坛时代。

9、设备出海｜乐视手机进军俄罗斯 签俄最大运营商

日前，乐视移动与俄罗斯最大移动运营商Mobile TeleSystems（MTS）签署战略合作伙伴协议。双方合作后，俄版乐2系列手机Le 2及Le Max2也将开售。目前，乐视俄罗斯生态已在跨境电商和多媒体内容领域纷纷布局，将围绕平台、终端、运用、内容四个模块，通过用户运营及会员体系，让俄罗斯用户触及到乐视的生态体系。

10、人工智能｜高德地图发布AI引擎，未来将打造手机与车机双中心

9月19日，高德地图发布高德地图AI引擎。以大数据能力和机器学习能力为基础，面向不同环境和需求，提供“千人千面”的最优位置出行服务的智能工具。去年10月，高德总裁俞永福在内部信中透露了“一个高德，一云多屏”战略，宣布高德将在一体化引擎上进行史上最大研发投入，此次发布的AI引擎是这一轮研发投入的重要成果。

11、观点｜美国数字新闻10大趋势

皮尤研究中心于9月14日发布《美国数字新闻十大趋势》报告，解析数字化革新如何重塑美国人的新闻消费习惯。趋势包括：1.网络成第二大新闻消费平台；2.移动端新闻更受喜爱；3.长篇新闻占据一席之地；4.手机新闻推送功能深度用户占比较少；5.社交平台成用户常用新闻来源；6.网络用户新闻消费行为偶然性较高；7.社交平台作为新闻信源信任度低；8.社交新闻用户对新闻内容表现出低参与意愿；9.数媒时代，强关系人群的意见“回音壁”作用；10.社交媒体成为关注2016美国大选的主平台。

12、观点｜千禧一代热衷网络视频，对品牌定向用户意味着什么？

Considering how quickly television viewinghabits are changing, it only makes sense that advertising models are changingas well. And marketers, to be sure, don't want to abandon video commercialsaltogether. Whether an ad runs during a traditional television broadcast or onthe internet, video spots remain tremendously valuable, because there is stillno better way to make an emotional connection with consumers.

So the question for advertisers today isn'twhether they should continue to spend money on video ads, but rather how theyshould spend their video budgets in the new age of streaming and onlinewatching.

13、程序化数据｜印度尼西亚和马来西亚正在引领亚洲程序化广告市场

Programmatic ad spending has taken off inmarkets around the world, from Germany to China. In Southeast Asia,programmatic ad spending is still in its early days, though a variety ofresearch suggests investment is starting to rise.

According to a forecast by Magna Global andcited by Vserv, programmatic ad spending in Southeast Asia’s top six marketswill surge in the next several years.

14、人工智能收购案｜Google收购自然语言识别公司Api.ai

Google today said that it’s acquiredAPI.ai, a startup with tools for speech recognition and natural languageunderstanding. Terms of the deal weren’t disclosed.

In addition to its developers tools, Api.aioffers a conversational assistant app with more than 20 million users.

Google did not disclose its plans forintegrating the startup’s technology. That will be important, as Google alreadyhas tools for natural language understanding and speech recognition, and it hasunveiled a Google Assistantthat will be available through text messaginginterface and the Google Homesmart speaker.

15、新变化｜Twitter取消140字转发限制，视频、图片、GIF动图不再计入总字数

Twitter will no longer count photos,videos, polls and quoted tweets against the 140-character limit for normaltweets. Promoted Tweets are a different story.

Any photos, videos, polls and quoted tweetsincluded Promoted Tweets created using Twitter’s ad dashboard will still countagainst the 140-character limit, but there is a loophole: if a brand posts atweet organically first and then runs it as a Promoted Tweet, those media attachmentswon’t count, giving the brand more room for text in its ad.