Morketing_全球营销商业媒体平台

Morketing · 2016-09-27 19:18

【摘要】Morketing原创未经允许禁止转载

Morketing原创未经允许禁止转载

1.收购｜消息称迪士尼正考虑收购Twitter

北京时间27日，迪士尼据称正与财务顾问商谈，围绕可能对Twitter发起的收购进行评估。

据知情人士透露，迪士尼公司（The Walt Disney）正与一家财务顾问公司商谈，围绕对Twitter。可能发起的收购进行交易评估。

因事情未公开而要求匿名的知情人士称，在了解了一些交易意向之后，Twitter启动了对潜在出售交易的评估程序。Salesforce。com 也在考虑竞购，其正与美国银行进行商谈。Twitter和迪士尼公司代表都没有立刻回复置评请求。

2.行业资讯｜Rising Star No More: IAB To Sunset Intrusive Ads

The IAB is tackling cross-screen advertising and intrusive formats in its first set of standard ad units released since 2012. The public can comment on the proposed new portfolio over the next two months.

3.行业资讯｜Mobvista Ranked TUNE TOP 25 Global Advertising Partner 2016, as China’s Only Ad Platform Selected

Last week, TUNE unveiled their Top 25 Mobile Advertising Partnerreport for 2016. For the second time in a row, both Mobvista and its subsidiary Native X were honored to be included.

As Asia’s largest mobile marketing platform, Mobvista has built a mobile traffic system covering 243 countries and regions, reaching over 10 billion daily impressions. Mobvista also owns a user database covering over 2 billion devices and over 3000 user targeting labels.

4.大公司｜Google (finally) launches cross-device retargeting

Soon advertisers will be able to reach users across devices with Google remarketing campaigns.

This is a significant development, as Google has not previously supported cross-device retargeting. For example, currently, if a user comes to an advertiser’s site on a mobile phone, the advertiser is not able to retarget that user later on a desktop, unless they also visit the site on desktop. If that happens, the user is effectively listed twice, and the frequency capping and negative list exclusion is set at the browser or mobile ID level on each device.

5.资讯｜Airpush Launches Mobile Data Marketplace Enabling App Monetization Without Ads

the company’s revolutionary new data-focused platform for mobile app publishers.

Diverging from the beaten path of app monetization through advertising, Airpush has pioneered a path to new revenue streams through the creation of a unique mobile data marketplace that facilitates what AdAge calls a more direct relationship between user data and dollars.

6.事件｜Plan device-specific user experience strategies with Google AdWords’ bid modifier

Recently, Google began rolling out an update that will reopen the doors to device-specific campaigns — specifically, this change allows you to set individual bid adjustments for each device type (smartphone, tablet, desktop). In other words, you will now have full control over informing AdWords whether desktop, mobile or tablet is the priority for each campaign.

7.报告｜预计2017年Snapchat广告销售达到9.35亿美元

2016年Snapchat的广告营收将达到3.67亿美元，明年这一数字将增长155%，达到9.355亿美元。这是研究全球数字广告市场的eMarketer首次对Snapchat的移动广告业务进行单独解析。此数字反映了Snapchat在除去与合作伙伴的利润后，所剩余的营收。

8.报告｜August：2016 Q2 近50%的搜索广告点击量来自智能手机

智能手机继续蚕食PC搜索广告点击份额。根据August的调查，2016年第二季度手机付费搜索广告点击份额比去年同期提高近20个百分点，成为搜索点击量最高的渠道。相似的趋势还发生在其他国家。在日本，未来几年智能手机搜索广告支出还将继续增长，明年将从12.9亿美元（2016）增长至14.3亿美元；在中国，移动搜索用户已经超过4.77亿。

9.资讯｜Moment Marketing Campaigns Center on Live Sports Events in the UK

Advertising delivered at the right time doesn’t necessarily have to be created in real time. Even if it was developed days or weeks before, if it is delivered at the optimal moment, it feels spontaneous. This type of marketing practice, sometimes referred to as “moment marketing,” has moved further in the UK this year.

10.大公司｜华为与印度第三大手机品牌Flex合作在印度共同生产智能手机