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1、大公司|谷歌要小心了,搜索、广告两大业务正被亚马逊、Facebook联合夹击

在把高速网络服务带给全世界的同时,谷歌要小心自己家的后院了。因为,搜索以及广告两大业务,正在被亚马逊、Facebook侵蚀。

近日,数据分析公司BloomReach发布了一篇报告,在这份报告中,基于 2000 名美国用户的购物习惯信息分析之后显示,2015年9月至2016年9月这一年间,有55%的人在购物时,首先会用亚马逊搜寻,搜索引擎以及零售商的比例为28%和16%,硬是被亚马逊甩了一条街。

2、微信刷榜|揭秘利益背后的水军行业:600元刷出一篇10万+,6万元登上微博热搜榜

从论坛时代到微博时代,再到微信时代,水军一直处于舆论的风口浪尖,他们自称舆论的“弄潮儿”。水军的兴衰起伏,与中国互联网的进化相互交织。他们是社交时代的镜子,折射的不仅是屏幕上的瞬息万变,还有公众意识与舆论的更替变迁。从人声鼎沸到繁华落尽,如今,微信公众号禁刷阅读量,水军进入蛰伏期,静待属于他们的春天再次来临

3、苹果|开发者看过来!App Store搜索结果付费广告正式上线

9月29日消息 今年6月初,苹果官方宣布在App Store引入搜索广告机制,并于秋季正式推出。今天,App Store 搜索结果付费广告正式上线,开发者可以购买广告。据悉,广告是通过竞拍的方式获得,也就是竞价排名。通过搜索广告,开发者可以通过付费的方式将自己的 App 显示在搜索结果最上方。

苹果方面表示,App Store中65%的应用下载量是来源于搜索,开发者购买付费搜索广告后,可增加自家应用被发现的几率,更好的宣传产品。

4、大公司|Google云服务大规模重组,依靠软件优势能否冲破亚马逊与微软云的围堵?

就在微软新的AI研发中心宣布“开张”的同时,Google却正在紧锣密鼓对云服务部门进行大规模重组。也许你能从Google这次举措中看到公司发展云服务的决心:所有企业软件与硬件产品都将被纳入一个名为“Google云”的新部门(以前名为Google for Work)。

5、 三星|三星再次回应国行版Note 7爆炸:从未且永远不会对中国采用双重标准

9月29日消息,一炸接着一炸的,国行三星Note7爆炸事件近期愈演愈烈,三星坐不住了,今天又一次发布官方声明进行澄清。和前面三封声明不同,这次的篇幅要长很多,三星再次强调了国行版三星Note7的安全性与可靠性。声明表示:“国行版Note7是在全球统一的质量标准和品控体系下生产的,采用的是与海外9月2日宣布召回的产品完全不同的供应商提供的电池产品,同时经过国际和国内的检测认证及第三方独立研究机构的分析。我们可以确保产品的安全性与可靠性。”

6、 人工智能|Facebook、亚马逊、谷歌、IBM 和微软成立人工智能合作组织

全球最主要的几家科技公司掌握着世界上最大的数据库。就像以往的商品和金币一样,数据正成为当代世界重要的货币。数据的价值在于将其应用至人工智能。只要掌握了数据,那么就掌握了人工智能。目前,这意味着 Facebook、亚马逊、Alphabet、IBM 和微软等公司拥有巨大的力量。

出于自我约束目的,这 5 家公司今天宣布成立新的“ 人工智能合作伙伴 ”组织。该组织将研究并推广最佳行为方式。实际上,这意味着这些科技公司将联合在一起,讨论人工智能的发展。此外,该组织还将制定公司之间的正式沟通机制。不过需要指出,从日常业务运营来看,这些公司仍将展开持续的竞争,利用机器智能开发最佳产品和服务。

7、Advertising Week|Taking Measure Of Cross-Device Measurement

Google made cross-device announcements, Nielsen waxed poetic about the future of measurement, Facebook got reprimanded by the industry for mistakenly exaggerating its average view times for video and Tapad rolled out a new time-based metric.

The need for accurate and trustworthy measurement sits at the heart of every advertising effort, at least for a media agency shepherding its client’s spend.

8、大公司|Brands Like Airbnb and P&G Express Interest in 'Saturday Morning' Social Justice Project

Four prominent black creative directors launched the Saturday Morning project approximately two months ago as a way to further and formalize the sometimes challenging but important conversations facilitated by Black Lives Matter and related social justice movements.

On Thursday at The New York Times Center, the group, which now numbers five—Butler, Stern, Shine and Partners executive creative director Keith Cartwright; Twitter group creative director Jayanta Jenkins; Amusement Park chief executive officer Jimmy Smith; Geoff Edwards of Creative Artists Agency; and Chobani managing director Kwame Taylor-Hayford—explained the evolution of their passion project to an attentive Advertising Week crowd.

9、 程序化广告|DigiTrust Drums Up Support For Single ID System

Every time a page loads, so do dozens of scripts that allow programmatic players to sync their identifiers with each other, slowing the load and causing audience loss.

To solve the multiple identifier challenge, DigiTrust is bringing together a nonprofit co-op of platforms and publishers to create a single ID for demand-side platforms (DSPs), supply-side platforms (SSPs), data management platforms (DMPs) and data exchanges.

In the form of a publisher first-party cookie, the single ID would dramatically reduce the audience loss that happens when two parties match their IDs. Since SSPs, DSPs and DMPs wouldn’t need to drop and sync separate cookies, a single ID would also speed up page load times.

10、创新|AppNexus Raised $31M; Slate Is Kicking Its Facebook Habit

AppNexus raised $31 million in a round led by News Corp and Yahoo Japan, Business Insider reports. WPP’s investment is thought to have come with minimum spend guarantees, though there’s no confirmation the same is true for News Corp. Unruly, a video ad tech company News Corp. acquired last year, will place its vertical video inventory on AppNexus’ exchange. More. It’s worth noting that last year News Corp. disclosed a significant stake in Rubicon Project, which competes directly with AppNexus. And like Rubicon, AppNexus is expected to ride the wave of ad tech IPOs.